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Brand and Customer Experience Associate
1 month ago
ABOUT THE COMPANY
Kapsaret Development Limited is a subsidiary of Unity Homes Limited a Nairobi-based development company, with offices in Nairobi and Eldoret. KDL is a management company that offers management services for Unity gardens, an estate in Eldoret.
JOB SUMMARY
QualificationsBachelor's degree in Marketing, Communications, Business Administration, or related field.Proven experience in brand management, customer engagement, or a related role.Strong analytical and strategic thinking skills.Excellent communication and interpersonal abilities.Proficiency in digital marketing and social media platforms.Creative problem-solving skills.Strong project management and organizational skills.
RESPONSIBILITIES
Brand Development: Develop and execute brand strategies to enhance market presence, brand perception and ensure consistent brand messaging across all channels and touchpoints.Customer Engagement: Design and implement customer engagement strategies to continually improve customer experience, repeat and referral business Market Insights and Analysis: Conduct comprehensive market research to understand industry trends and consumer behavior. Analyze data to identify opportunities for brand and customer engagement improvement.Cross-functional Collaboration: Work closely with sales to ensure alignment and cohesive execution of strategies. Establish and maintain partnerships with external agencies and vendors.Campaign Management: Develop and oversee marketing campaigns that align with brand objectives and drive customer engagement. Track campaign performance and make data-driven adjustments to optimize results.Event Planning and Management: Plan, organize, and execute brand and customer experience events, such as product launches, community events, and promotional activities. Coordinate with vendors, venues, and other stakeholders to ensure successful event execution. Evaluate event outcomes and gather attendee feedback to improve future events.
REQUIRED SKILLS
Market research, intelligence, Customer service, Brand management, Activation campaigns, Communication, Problem solving
REQUIRED EDUCATION
Bachelor's degree
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