Digital Engagement Specialist
1 month ago
ABOUT THE COMPANY
Kenya Airways is the Africa's Leading Airline-Business in the World.
JOB SUMMARY
Qualification (Minimum) University Degree BBIT or related fieldCopywriting skillsAt least 3 years 'experience in similar roleAirline and retail experience will be an added advantage.Strong understanding of social media channels and enthusiastic blogger and customer evangelistDigital marketing and an interest in keeping up to date with new trends in design and video.Effective story teller with evangelizing strategiesUnderstanding of web metrics, digital analytics, data analysis and interpretation.Strong attention to detail with the ability to meet deadlines and produce high quality work.Possess intellectual curiosity.Strong communicatorUnderstanding of html
RESPONSIBILITIES
Create innovative content strategies to effectively showcase Kenya Airways products and services at the market's market-place.Lead engage with our growing audience across social media and messaging platforms. Create relevant product information to share with the customer database across the digital touch points.Define the strategy foreach digital touch point to distribute campaigns and content effectively. Createnew and innovative communication proposals through a digital lens based on historical information, current trends & experiences to further evolve our digital footprint.Develop and manage a direct email strategy including trigger email campaigns throughout the customer journey and beyond to maximize sales.Lead A/B testing many various email campaigns to establish the most effective campaigns. Tracking and reporting on email campaigns to guide improvements.Benchmark and ensure all email campaigns comply with current email best practice across industries. Flexible and creative approach to continuously improve.Manage social and web content activity calendar to ensure best possible coverage across channels.Build and manage relations with industry influencers and key stakeholders, engaging in conversations with audiences and keep developing their community.Work with our in-house designers to create visual content with fresh and innovative ideas,re-enforcing a modern, dynamic, and innovative brand image.Define and support customer engagement processes and collaboration.Approach with other areas of social media conversations, such as support and corporate communications.Together with the local teams develop localization strategy for digital to drive local engagement.Identify "up-sell andcross-sell" opportunities through content analysis and deploying responsive content assets and re-targeting programs for higher conversion rates.Leverage and enhance existing data analytics, and develop additional research and data sources as necessary, to inform content strategy development.Measure and communicate results on key performance indicators: Are we achieving targeted results along the key touch points in the designed journeys? Synthesize insights to create actionable recommendations to further drive results.
REQUIRED SKILLS
Public Relations, Digital content development and editing (social media, blogs, etc.), Corporate communications
REQUIRED EDUCATION
Bachelor's degree
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