Digital Marketing Specialist

4 weeks ago

Nairobi, Nairobi Area, Kenya Staffrite Full time

Indepth Research Services (IRES) is an international training and consultancy organization with its head office in Nairobi, Kenya. IRES offers a comprehensive portfolio of technical training and education services designed for individuals, and organizations working in the agriculture; climate change and environment; disaster management; education; food and nutrition; health; humanitarian relief; logistics and telecommunication; recovery and reconstruction; safety and security; water sanitation and hygiene sectors.

Job Summary

The Digital Marketing Specialist is responsible for developing and implementing strategies that promote a company or brand's products. You will manage various marketing channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to our audience.

Job Responsibilities:

Our ideal candidate should:

  • Develop and execute a digital marketing strategy for IRES.
  • Design website banners and assist with web visuals
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
  • E.O and moderate all user-generated content in line with the moderation policy for each community.
  • Design digital media campaigns aligned with business goals.
  • Create email-marketing campaigns to promote products or services.
  • Create database of emails for lead generation.
  • Generate, edit, publish and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.
  • Maintain a strong online company voice through social media.
  • Suggest and implement direct marketing methods to increase profitability
  • Stay up-to-date with digital media developments (automating tools, Keyword Research and Trafficking marketing).
  • Searching for new marketing avenues.
  • Respond to and positively engage those who may contact the company via social media.
  • Other duties as assigned.

Qualifications and Experience:

  • Should have at least a Degree in Marketing, Journalism, Communications, and Public Relations or any related course.
  • At least 5 years' Experience in Digital marketing in the areas of mass emails, SEO/SEM, blogging in any fast-paced company.
  • Email marketing and drip emails campaigns
  • Blogging
  • Content Development
  • Social Media Marketing
  • Online Paid Advertising
  • Prior experience in content marketing, content growth and SEO
  • Intermediate Graphic design
  • Intermediate WordPress and web development skills
  • Intermediate Video Editing, Animation and Photo Editing
  • Proficiency with website analytics tools (Google Analytics);
  • Knowledge in the area of Digital Advertising, buying and planning media;
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Google Ads Certification required

How To Apply

Your application should be sent to to us on or before CoB Friday, 29th April 2022. Quote the JOB TITLE on the subject of your email.

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