B2B Sales Lead at

3 months ago


Nairobi, Nairobi Area, Kenya Lipa Later Limited Full time

Lipa Later is a risk free, point of sale credit option that allows retailers to sell goods and services to consumers with repayments made in affordable monthly instalments.

It is the leading third party instalment plan for retailers in East Africa currently operating in Kenya and Rwanda.

Key Responsibilities

Develop and implement commercial strategies according to Lipa later's objective of accelerating and sustaining profitable growth through achieving the products expected targets.

Manage key clients by building deep relationships and advising the clientbase on how the product addresses their needs.
Prospect and build a strong B2B sales pipeline for long-term growth using all marketing resources available.

Develop and implement strategic sales plans to achieve company targets and expand the customer base within the B2B segment.

Identify and pursue new business opportunities through proactive prospecting, networking, and relationship building.

Manage the entire sales cycle from lead generation to closing deals, ensuring a smooth transition of accounts to the account management team.

Build and maintain strong, long-lasting relationships with key decision-makers and stakeholders in target industries.
Collaborate with marketing teams to develop effective marketing strategies and campaigns that resonate with B2B customers.
Conduct market research and competitive analysis to stay informed about industry trends, market developments, and competitor activities.
Provide regular sales forecasts, reports, and updates to senior management, highlighting key metrics, challenges, and opportunities.

Lead and mentor a team of sales professionals, providing guidance, support, and training to help them achieve their sales targets.

Evaluate B2B marketing initiatives, present its product marketing strategy and budget.
Monitor industry trends and identify new opportunities for growth of the B2B product

Report and Monitor the performance of the B2B product and all marketing campaigns centered towards meeting the product set targets.

Develop and own the Product Customer Retention Strategy.

Requirements

Demonstrated 4+ years of experience in B2B sales in a start up
Bachelor's Degree in Business Management/Commerce or a relevant field.
Experience in developing and executing sales strategies.
Strong understanding of customer and market dynamics.
Proficiency with CRM software.
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