Segment Marketing Manager – Home

1 month ago

Nairobi, Nairobi Area, Kenya Safaricom Kenya Full time
Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects
Summary


Reporting to the Segment Lead- Home the position holder will drive transformation of our business by establishing Safaricom HOME as the online lifestyle converger for the entire family to accelerate innovation and spur revenue growth.

In addition, the role holder will be expected to deliver compelling propositions for the Fixed Wireless product range and communicate them in relevant, compelling ways that consistently engage and delight the family
Below are the some of the key competencies required to be successful in this role

Compelling Brand Storytelling:

Use storytelling to turn the Segment mission and tasks into a compelling narrative that drives emotional connections with target audience.

Capture the imagination of leaders, colleagues and partners to engage them in the HOME vision and ambition.
Adapting storytelling across various channels and mediums

Strategy Activation:
Strong analytical and strategic thinking abilities

Proficiency in developing and executing competitive and focused GTM plans that deliver NPS #1 and Revenue growth targets creating a triple win on win on value for Safaricom, Customers & Partners.

Prioritize initiatives and allocate resources effectively.

Insight Generation and Application:
An individual's ability to apply the 5I's insight tool to examine data and information.
Use the interrogation to identify powerful insights which will address key issues and unlock growth.
The ability to leverage the insights in all marketing activity from strategy through to execution.

Using Digital Data to Increase Penetration:
Expertise in digital analytics and measurement tools
Skill in utilizing SEO, SEM, and social media analytics to increase online visibility and experiences.
Ability to track and analyze digital marketing performance metrics.
Increase personalization through better understanding of online customer behavior and preferences.

Commercial Acumen:
Solid understanding of market dynamics and business principles.
Proficiency in financial analysis and budget management.
Ability to identify growth opportunities and maximize ROI.
Skill in aligning marketing initiatives with sales and revenue objectives.

Writing Effective Briefs:
Develop simple and focused briefs which articulate clearly what's required.

Provide the underpinning insight and inspire internal and external partners to create breakthrough ideas which help our propositions gain meaning and relevance.


Responsibilities:
To help design and execute the overall HOME strategy based on customer insights to drive quality acquisition that will increase the segment size, revenue, profitability and deliver NPS #1
Co-create the annual HOME Fixed Wireless platform plan with key stakeholders with clear growth drivers to be executed quarterly focusing on the 4 transformative pillars: Acquisition, Communication, Engagement and Experience
Drive factual and insight led conversations and decisions on HOME across the entire Organization.
Initiate and generate innovative ideas for each of the 4 transformative pillars above.

Design and bring to life Fixed Wireless GTM activities tied to the HOME strategy along with channels and product teams.

Provide inputs on pricing and product development based on consumer insights to Product, Finance and Strategy team.

Review and shape the communication strategy and plans working closely with brand team, media and advertising agency to ensure that all ATL & BTL communication is in line with the HOME positioning and strategy.

Ensure consistent and proactive tracking, measurement and evaluation of activities, HOME performance to deliver on mission and commercial targets.

Manage budgets efficiently, ensure positive ROI with no overspend to deliver on the HOME objectives.

Must have technical / professional qualifications:

A degree in marketing, business administration
6 years + experience in Product/Category/Brand Marketing roles
Experience in marketing Home/Family solution
Strong creative and conceptual skills
Attention to detail with excellent interpersonal and communications skills
Self-Starter, excellent planner and organizer

  • Segment Marketing Manager – Home

    1 month ago

    Nairobi, Nairobi Area, Kenya SAFARICOM Full time

    ABOUT THE COMPANYSafaricom, Ltd is a leading mobile network operator in Kenya. It was formed in 1997 as a fully owned subsidiary of Telkom Kenya. In May 2000, Vodafone Group Plc of the United Kingdom acquired a 40% stake and management responsibility for the company. Safaricom employs over 1,500 people mainly stationed in Nairobi and other big cities like...

  • Marketing Manager at

    3 months ago

    Nairobi, Nairobi Area, Kenya KEDA Kenya Ceramics Company Limited Full time

    KEDA Kenya Ceramics Company Limited is a joint venture with presence in West Africa and East Africa and is headquartered in China. Currently KEDA is the Africa's biggest ceramic company and clean coal gasification system supplierSummaryThe Marketing Manager is responsible for promoting the company's products or services, building the brand, and developing...

  • Site Foreman

    2 months ago

    Nairobi, Nairobi Area, Kenya Home Universal Full time

    ABOUT THE COMPANYHomes Universal is a real estate consortium of more than ten subsidiaries that offer the full range of real estate services ranging from property development, sales and lettings, valuations, property management, property exhibitions, interior design and a host of other complementary services. Over the years, the group has continued to thrive...

  • Marketing Manager at

    2 months ago

    Nairobi, Nairobi Area, Kenya Brites Management Full time

    Brites Management Services Limited is one of the best leading Recruitment and HR consultancy companies in Nairobi, Kenya. We are registered and incorporated under Companies Act (Cap. 486) and we provide a complete range of HR SolutionsSalary Range : KSh 150,000 - KSh 200,000/monthDUTIES AND RESPONSIBILITIESDevelop marketing strategy in order to drive company...

  • Paid Media Strategist

    4 weeks ago

    Nairobi, Nairobi Area, Kenya Qallann Marketing Agency Full time

    Marketing Agency We are a marketing agency dedicated to helping businesses grow through intentional marketing efforts tailored to their unique needs. Job Title: Paid Media Strategist Join our team as a Paid Media Strategist and play a key role in developing and executing comprehensive paid media strategies across various digital channels. Key...

  • Paid Media Strategist

    1 month ago

    Nairobi, Nairobi Area, Kenya Qallann Marketing Agency Full time

    We are a marketing agency. We aim to help grow your business through intentional marketing efforts tailor-made for your business and brand needs.What You'll Do Develop and execute comprehensive paid media strategies across various digital channels, including DSP/programmatic advertising, display ads, and social media advertising (Facebook Ads Manager, Google...

  • Sales and Marketing Manager

    2 months ago

    Nairobi, Nairobi Area, Kenya Corporate Staffing Services Full time

    Sales vacancies in Kenya. Reports to: General ManagerGross Salary: Ksh 300kOur client, a 5-star hotel in Nairobi, is seeking to recruit a dynamic Sales and Marketing Manager with a proven track record in the hospitality industry. The Sales and Marketing Manager will develop and implement the annual sales and marketing plan and budget. Responsibilities...

  • Marketing Manager at

    2 months ago

    Nairobi, Nairobi Area, Kenya Workforce Africa Full time

    Workforce Africa is a HR solutions provider dedicated in the provision of Human Resource Management services across Africa. Our MISSION is to deliver Business Growth by leveraging on Talent.Job Summary:The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive customer engagement, brand awareness, and...

  • Voice Branch Manager

    2 months ago

    Nairobi, Nairobi Area, Kenya Standard Bank Group Full time

    ABOUT THE COMPANYStandard Bank Group is a financial institution that offers banking and financial services to individuals, businesses, institutions and corporations in Africa and abroad.JOB SUMMARYResponsible for taking inbound demand (e.g., general banking, card service, home loans, Biz Direct, Segment Banking, Self Service Banking, email, VAF, limits and...

  • Field Integrated Marketing Manager at

    2 months ago

    Nairobi, Nairobi Area, Kenya Microsoft Full time

    Microsoft Corporation (commonly referred to as Microsoft or MS) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services.SummaryThe Sales Enablement & Operations (SE&O) team plays an essential role...

  • Marketing Intern

    1 month ago

    Nairobi, Nairobi Area, Kenya Verde Edge Consulting Ltd Full time

    Verde Edge Consulting Ltd is a new age executive HR consulting company based in Nairobi Kenya with operations running throughout the republic and the greater East Africa region. We are dedicated to revolutionizing HR practice in the new age through developing long term strategic partnerships with our clients.Responsibilities Utilize HubSpot to manage and...

  • Senior Marketing Manager

    1 month ago

    Nairobi, Nairobi Area, Kenya NTT Ltd Full time

    NTT Ltd. is a leading, global technology services company. In a constantly evolving world, technology doesn't stand still. And nor do we. Every wave of change is an opportunity to transform your business today, so you can reshape the outcomes of tomorrow. As a global technology services provider, we help our people, clients, and communities do great things...

  • Marketing Associate

    4 weeks ago

    Nairobi, Nairobi Area, Kenya Corporate Staffing Full time

    Key ResponsibilitiesManage the internal marketing and communications promotional calendar, ensuring deliverables are executed on time and advising team members on due dates.Establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments. Leading the execution of marketing...

  • Salesforce Administrator

    1 month ago

    Nairobi, Nairobi Area, Kenya Unity Homes Full time

    ABOUT THE COMPANYKapsaret Development Limited is a subsidiary of Unity Homes Limited a Nairobi-based development company, with offices in Nairobi and Eldoret. KDL is a management company that offers management services for Unity gardens, an estate in Eldoret.JOB SUMMARYSkills and Experience:Salesforce Certified Platform Developer or Administrator.Minimum of...

  • Field Marketing Officer at

    3 months ago

    Nairobi, Nairobi Area, Kenya M-KOPA Solar Full time

    M-KOPA's mission is to make high quality energy affordable to everyone. OUR GROWTH SO FAR... M-KOPA has connected more than 400,000 homes in Kenya,Tanzania and Uganda to solar power with over 550 new homes being added every day.About JobWe are looking for a Field Marketing Officer within our Mobility Department who is organized, proactive, and passionate...

  • Sales and Marketing Intern at

    2 months ago

    Nairobi, Nairobi Area, Kenya Nairobi Waldorf School Full time

    The 1st Steiner-Waldorf Kindergarten opened in a small house along the Magadi Road on the outskirts of Nairobi. It was led by 3 teachers from Germany (Florian, Vojko and Irmgard). The following year the school moved to Mbagathi extending the kindergarten to a 1st Grade primary classSales Responsibilities Develop and implement sales strategies, plans, and...

  • Assistant Relationship Manager at

    2 months ago

    Nairobi, Nairobi Area, Kenya Standard Bank Group Full time

    Standard Bank Group is the largest African banking group by assets offering a full range of banking and related financial services. "Africa is our home, we drive her growth" Our vision is to be the leading financial services organisation in, for and across Africa, delivering exceptional client experiences and superior value.SummaryTo support the Relationship...

  • Growth Marketing Associate – Local at

    3 months ago

    Nairobi, Nairobi Area, Kenya Unity Homes Full time

    Unity Homes is a Kenyan-based real estate development company. Our aim is to create happy, beautiful communities, by providing professionals and their families with affordable, investments grade and high quality homes. Our current project is,Unity West, a residential estate in Tatu City, Nairobi. The low rise estate of 384 houses, is currently under...

  • Marketing Associate

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Corporate Staffing Services Full time

    Marketing jobs in Kenya. Gross Salary: Kshs 40k,Our client in the hospitality industry who are looking to hire an Marketing Associate who will grow, manage, develop and enhance their restaurants.Read>>Interview Tips: How To Crack Senior-Level InterviewsKey ResponsibilitiesManage the internal marketing and communications promotional calendar, ensuring...

  • Regional Relationship Manager – SME

    2 months ago

    Nairobi, Nairobi Area, Kenya Equity Bank Kenya Full time

    Equity Bank Limited (The "Bank") is incorporated, registered under the Kenyan Companies Act Cap 486 and domiciled in Kenya. The address of the Bank's registered office is 9th Floor, Equity Centre, P.O. Box Nairobi.Job Purpose:To provide leadership in business banking segment and development in line with the region's overall strategy. The role responsible for...