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Sales and Marketing Manager

3 months ago

Nairobi, Nairobi Area, Kenya Corporate Staffing Services Full time

Sales vacancies in Kenya.

Reports to: General Manager

Gross Salary: Ksh 300k

Our client, a 5-star hotel in Nairobi, is seeking to recruit a dynamic Sales and Marketing Manager with a proven track record in the hospitality industry. The Sales and Marketing Manager will develop and implement the annual sales and marketing plan and budget. Responsibilities include setting clear objectives to meet the budget, executing monthly, quarterly, and yearly sales action plans, and optimizing sales opportunities. The ideal candidate will have hands-on experience in both sales and marketing, with a focus on driving revenue growth through effective strategies and exceptional leadership.

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Key Responsibilities

  • Establish sales goals and objectives to achieve departmental targets.

  • Develop and implement the annual marketing plan, coordinating marketing activities and annual sales and promotion programs.

  • Ensure the achievement of the hotel's vision, mission, and goals, resulting in outstanding customer service.

  • Develop customer base and market segmentation to meet target sales forecasts and budgets.

  • Manage day-to-day sales activities, including supervising sales teams and overseeing shift management to ensure operational efficiency.

  • Conduct market research, monitor competitor activities, and identify opportunities for growth and market penetration.

  • Utilize data-driven insights to create and execute effective marketing campaigns, promotions, and pricing strategies.

  • Collaborate with internal stakeholders to ensure alignment of sales and marketing strategies with overall business goals.

  • Analyze market trends and customer needs to tailor product offerings and maximize profitability.

  • Build and maintain strong relationships with key clients and partners to enhance business opportunities and customer satisfaction.

  • Collaborate with departmental heads to develop new revenue-increasing ideas.

  • Regularly attend departmental meetings to address guest-related issues.

  • Submit monthly sales promotion reports, competitive pricing analysis, plans for the upcoming month, and sales analysis reports.

  • Participate in regional and international trade shows and exhibitions as needed.

  • Conduct periodic target reviews and performance appraisals in alignment with the organization's budget.

  • Set clear targets for all sales team members and review these targets weekly, communicating performance to the team.

  • Ensure each sales team member has a segmented market.

  • Maximize sales calls to achieve optimal yields.

  • Stay informed about competitors through benchmarking.

  • Ensure maximum visibility of the hotel in the market.

  • Conduct sales meetings and report to the General Manager.

  • Coordinate all sales activities.

  • Engage the sales team in team-building activities to gather feedback.

  • Lead and maintain a highly motivated team.

    Qualifications and skills
    • A degree in Sales and Marketing from a reputable institution

    • Minimum five (5) years of experience in a similar role within a 5-star hotel, with a preference for international experience outside of Kenya.

    • Proven experience in digital marketing strategies and implementation

    • Strong analytical skills for sales data interpretation and decision-making

    • Effective communication skills with the ability to influence and negotiate

    • Demonstrated leadership capabilities to motivate and manage a team towards achieving goals

    • Strategic planning abilities to develop and execute comprehensive marketing plans

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      How to Apply

      If you are up to the challenge and possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Sales and Marketing Manager - Hospitality) to before 10th July 2024