Digital & Social Media Manager at

1 month ago

Nairobi, Nairobi Area, Kenya Fairmont Hotels & Resorts Full time

The Fairmont Norfolk is a historic hotel in Nairobi, Kenya and is owned by the luxury hotel chain, Fairmont Hotels and Resorts.

The hotel has 170 rooms, 4 restaurants, and consists of 5 main blocks, each ranging from 1 to 2 stories high.

The hotel has a signature Tudor style of architecture that has been maintained since its original construction.
Summary

The Digital & Social Media Manager will be in charge of managing and growing digital media channels within the accor network including social media.

Optimise all the digital assets,systems and channels provided by Accor,like CRM, Newsletter,Websites,databases etc at Fairmont The Norfolk and Fairmont Mara Safari Club.


What is in it for you:
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies and the opportunity to earn qualifications while you work
Opportunity to develop your talent and grow within your property and across the world
Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:
Reporting to the Marketing & Communications Manager, responsibilities and essential job functions include but are not limited to the following:

Social Media

Develop and manage the content strategy for (Fairmont The Norfolk and Fairmont Mara Safari Club) on all social media platforms
Ensure content calendar covers core segments on all properties Leisure, MICE, Food and Beverage
Manage all social media content production and scheduling- reels, videos,still images,promotional flyers

Cover brand compliant content for different department's opreational support e.g Sales blitz, ALL Loyalty programs,TnC heartist events and all relevant bookers cocktails or corporate cocktails held by the sales teams, Sustainability and CSR.

Ensure quarterly partnerships with relevant content creators and influencers
Coordinate the right partners in order to co-create content (category managers, experience managers, creative agencies, photographers, videographers, external partners
Develop briefs for internal partners (content commitee) or external partners (creative agencies, photographers, videographers and influencers), follow execution
Train content committee so that they create fresh content to feed your strategy
Implement all components of Accor Digital Strategy on social media in order to deliver maximum online exposure
Develop and execute Fairmont the Norfolk and Fairmont Mara Safari club Hashtag and Tag strategy
Set up social media campaign objectives and KPIs, and Page Objectives per quarter.
Analyse and report ROI and all relevant data in order to optimize engagement and lead to sale
Proactively identify advertising and PR digital opportunities that align with the hotel brand, and present these to the team for discussion and action
Analyse competition, industry trends and influencers actions on social media
Community management and reporting any negative comments, posts and DMs to the Senior Brand manager.

Digital:
Digital advertising strategy to answer the marketing objective of increasing the direct sale by 20% within the next 12 months
Digital showcase and omnichannel ecosystem aiming to build our brand awareness and value and lead to sale (at OTA or direct)
Digital Promotion and booking of our activities in order to switch from a hotel service to a destination service (F&B, activities, Iconic sites)
OTA content management as well as advertising
Management of all relevant advertising campaign to reach our business and marketing objectives
Owned and paid digital media
Coordination with our brand manager and owned social media manager activities in order to maximize consistent omnichannel communications on all digital touchpoints including social media
Audit of the existing ecosystem, recommendation of a strategy and development
Advice on budget building, Monitoring of the reach of KPIs
Target by December 2024 : clear showcases and content (google my business, OTA, websites, new websites, eatout, Kenyabuzz apps for scheduling, advertising campaigns on air, whatsapp booking for our outlets like Tatu, Cin Cin, LDT,Pool,Gym ,Spa)

Responsible for B2B and B2C newsletters, CRM, Database development along with Sales,team and the Senior/Junior Brand and trade managers.

Ensure accurate brand information and up to date content on Tripadvisor, Google my business, Accor and Fairmont Websites, Eatout, Kenyabuzz etc.

Report to the Senior Brand Manager, on campaign KPIs, and monthly reporting of executions to review impact.
Own the SEA, SEO strategy for maximum visibility and rating

Qualifications

Your experience and skills include:
A bachelor's degree in marketing, business administration, communications. Diploma is considerable with the right experience and digital certifications like ISA, Google certifications.
Strategic Planner
SEO & SEM and SEA Mastery
Social Media Management Skills including content marketing Expertise
Email Marketing Guru
Conversion Rate Optimization (CRO) knowledge
Mobile Marketing knowledge

Analytics Tools Mastery:
Familiarity with various digital marketing analytics tools like Google Analytics.
Leadership and agency management skills, with experience in briefing, managing influencers and digital agencies
4-5years of experience with proven success /portfolio- digital agency experience is a plus.
Google certifications a plus
ISA a plus
A team Player and great collaborator
A self-starter that is highly self-motivated with a positive attitude
A good, clear and concise communicator- oral, written and presentation skills
Passionate about hospitality, marketing and brand custodianship
Creative mind with story-telling abilities
Solution oriented
Able to multitask and juggle competing priorities
Always connected, in case of any negative online publicity

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