Manager – Marketing

1 month ago

Nairobi, Nairobi Area, Kenya Jubilee Insurance Full time
Jubilee Insurance was established in August 1937, as the first locally incorporated Insurance Company based in Mombasa in 1937. Jubilee Insurance has spread its sphere of influence throughout the region to become the largest Composite insurer in East Africa, handling Life, Pensions, general and Medical insurance

Job Ref

No:
JAML018

Role Purpose:


The main purpose is to lead the marketing and communication function to drive business growth, enhance brand visibility, and effectively communicate with customers, agents, and stakeholders.

The role is critical in developing and implementing marketing strategies, managing brand reputation, and ensuring consistent and impactful communication across various channels.


Main Responsibilities:
Strategy

Marketing Strategy:

Develop and execute comprehensive marketing strategies to promote Asset Management products and increase market share while ensuring alignment with customer experience goals.

Integrate customer-centric elements into marketing strategies to enhance the overall customer journey.

Marketing Journey Mapping:
Analyze and optimize the customer journey, identifying pain points and opportunities to improve customer experience at each touchpoint.
Implement strategies to address customer feedback and enhance satisfaction throughout the marketing process.

Business Growth Opportunities:

Identify opportunities for business growth, market expansion, and product/service enhancements with a focus on improving the overall customer experience.

Monitor key performance indicators and metrics related to customer satisfaction and use insights to drive strategic decision-making.

Market Research and Analysis:

Conduct market research and analysis to identify emerging trends, competitive landscapes, and customer needs, ensuring insights contribute to customer-centric decision-making.

Analyze customer feedback and incorporate findings into the development and adjustment of marketing strategies.

Financial Analysis and Operational Efficiency:
Conduct financial analysis with a customer-centric lens, identifying cost-saving opportunities without compromising the quality of customer service.
Recommend strategies to improve profitability and operational efficiency, particularly those that positively impact the customer experience.

Operational

Brand Management:

Oversee brand positioning, identity, and messaging to ensure a consistent and compelling brand image that resonates positively with customers.

Implement branding strategies that reinforce a positive customer perception of the Asset Management products.

Marketing Campaigns:

Conceptualize and execute marketing campaigns with a focus on generating leads, engaging customers, and providing a seamless and positive customer experience.

Incorporate customer feedback and preferences into campaign planning and execution.

Digital Marketing:

Lead digital marketing initiatives, including social media, email marketing, content marketing, and website optimization, with a focus on enhancing the overall digital customer experience.

Leverage digital channels to gather customer insights and tailor marketing efforts accordingly.

Market Research:
Conduct market research with a customer-centric approach, understanding customer needs, preferences, and expectations to inform marketing strategies.
Utilize customer feedback to continuously improve and refine market research methodologies.

Product Marketing:

Collaborate with product teams to develop and execute effective product marketing plans that highlight unique selling propositions and features that enhance the customer experience.

Ensure product messaging aligns with customer needs and expectations.

Public Relations:

Oversee public relations activities to manage the company's reputation, media relations, and crisis communications, ensuring a positive impact on the customer experience.

Implement strategies that foster trust and transparency with customers through PR efforts.

Internal Communication:

  • Develop and implement internal communication strategies that ensure employees are well-informed and aligned with the company's marketing and business objectives.
  • Communicate customer feedback and insights internally to improve overall business operations.

Marketing Analytics:

Utilize marketing analytics and key performance indicators (KPIs) to measure campaign effectiveness, identify opportunities, and optimize marketing efforts for an improved customer experience.

Analyze customer behavior data to enhance personalized marketing approaches.

Budget Management:

  • Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact on both marketing outcomes and customer experience improvements.
Corporate Governance

Regulatory Compliance and Asset Management Servicing:

Adhere to regulatory requirements and internal policies, ensuring compliance in all aspects of Asset Management servicing with a focus on protecting and enhancing the customer experience.

Implement customer-centric practices in compliance processes to ensure a positive customer journey.

Data Protection and Privacy Practices:

Implement and uphold robust data protection and privacy practices, safeguarding customer information and ensuring confidentiality while maintaining transparency regarding data usage.


Internal Controls and Audits:

Participate in audits and internal control assessments, addressing any identified gaps or issues promptly with a commitment to improving customer-related processes.

Ensure that internal controls positively impact the customer experience and satisfaction.

Compliance with Applicable Laws and Regulations:

Ensure compliance with applicable statutory and regulatory requirements, with a particular focus on how these compliance measures impact the customer journey.

Establish mitigation measures against emerging business risks that could affect the customer experience.

Adherence to Laws and Regulations in Kenya:

Ensure adherence to the laws and regulations of Kenya, especially those relevant to the Asset Management industry, and incorporate a customer-centric approach to regulatory compliance.


Mitigation Measures for Business Risks:

Establish and implement mitigation measures against emerging business risks, particularly those that could impact the customer experience and satisfaction.

Leadership & Culture

Team Capabilities and Succession Planning:

Build the team's capabilities with a focus on enhancing customer-centric skills and ensure adequate succession planning within the department.

Encourage a customer-focused mindset among team members.

Corporate Culture and Ethical Practices:
Foster a corporate culture that promotes ethical practices and good corporate citizenship while maintaining a conducive work environment.
Instill a strong sense of responsibility for upholding customer-centric values within the organization.

Initiatives for Positive Company Culture:

Collaborate with cross-functional teams to develop initiatives that promote a positive and inclusive company culture, emphasizing the importance of the customer in the organizational mission.


Individualized Development Planning:

Create personalized development plans for team members that align with their career aspirations and the organization's objectives, emphasizing customer-centric skill development.


Performance Evaluations and Feedback:
Conduct regular performance evaluations with a focus on how team members contribute to enhancing the customer experience.
Set goals that align with customer-centric objectives and provide constructive feedback to foster continuous improvement.

Training and Development Needs:

Identify training and development needs based on performance gaps, with a particular focus on areas that directly impact the customer experience.

Take appropriate action to address these needs and continuously improve the team's ability to deliver exceptional customer service.

Requirements

Key Competencies:

Customer-Centric Leadership:
Ability to lead the customer experience function with a strong focus on meeting customer needs and expectations.

Data-Driven Decision-Making:
Skill in using customer data and feedback to make informed decisions and drive improvements.

Strategic Thinking:
Ability to think strategically and align marketing initiatives with business objectives and market dynamics.

Leadership and Team Management:
Skill in leading and motivating marketing teams to achieve performance goals and foster a collaborative work environment.

Communication and Persuasion:
Excellent communication skills to effectively convey marketing messages to various stakeholders and influence decision-making.

Creativity and Innovation:
Capacity to generate creative ideas and develop innovative marketing campaigns that differentiate the company in the market.

Analytical Skills:
Proficiency in analyzing marketing data and metrics to derive actionable insights and make data-driven decisions.

Academic Background & Relevant Qualifications:
Bachelor's degree in Marketing, Communications, Business, Finance or any other related course.
Relevant Marketing Related Qualifications.
Minimum 8-10 years' experience in a similar role.
In depth knowledge of Asset Management products, policies, and regulations.
Extensive experience in leading and managing marketing functions, ideally within the Asset Management or financial services sector.
Proven experience in developing and implementing marketing strategies, managing brand reputation, and executing successful marketing campaigns

  • Marketing Manager at

    3 hours ago

    Nairobi, Nairobi Area, Kenya Ufanisi Digital Full time

    General PurposeTo develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.Main Job Duties and Responsibilitiesmanage and coordinate all marketing, advertising and promotional staff and activitiesconduct market research to...

  • marketing manager

    1 month ago

    Nairobi, Nairobi Area, Kenya Ufanisi Digital Media Full time

    ABOUT THE COMPANYUfanisi Digital Media is a Digital Marketing agency with top notch solutions for all new media channels in the region. We have developed world class digital media solutions for Corporates, Agencies, Small medium enterprises, start ups and even Individuals.JOB SUMMARYTo develop, establish and maintain marketing strategies to meet...

  • Marketing Manager at

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Safi Organics Full time

    We use technology, validated and tested at Massachusetts Institute of Technology (MIT), utilizes torrefaction, whereby agricultural waste is treated under moderate heat in air-controlled environment in order to rapidly break down the long cellulosic chainsJob Summary:We are seeking a seasoned marketing manager to play a pivotal role in shaping Safi Organics'...

  • Marketing Manager

    4 weeks ago

    Nairobi, Nairobi Area, Kenya KCB Bank Kenya Full time

    Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya - incorporated with effect from January 1, and all KCB's regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan.KEY...

  • trade marketing manager

    1 month ago

    Nairobi, Nairobi Area, Kenya Brites Management Full time

    JOB TITLE TRADE MARKETING MANAGERNATURE OF JOBFULL TIMESALARYKHs 80, ,000.00INDUSTRYBEAUTY AND COSMETICS PRODUCTSJOB LOCATIONNAIROBIDUTIES AND RESPONSIBILITIESTrade Marketing Manager will work as a part of the marketing team to deliver planned revenue, volume and gross margin of key brands & customersDeveloping and executing the Trade Marketing Plan in line...

  • Brand Marketing Manager at

    1 month ago

    Nairobi, Nairobi Area, Kenya Lafayette Resources Ltd Full time

    Lafayette Resources is a Human Capital, and Business Consulting Company, providing an array of top level consulting services. At Lafayette Resources, we are Bold and Tenacious, we love to take on big challenges and win, and we always partner closely with our clients in providing long lasting business solutions. We are Ambitious, Restless, highly Energized,...

  • Strategy and Marketing Manager at

    1 month ago

    Nairobi, Nairobi Area, Kenya Christian Health Association of Kenya (CHAK) Full time

    CHAK's constitution provides for membership to Protestant churches' health facilities and community-based health programmes provided their services are not for profit. Mission To facilitate member health units in their provision of quality healthcare services through advocacy, health systems strengthening, networking and innovative health programmeSummary...

  • Market Development Manager at

    3 weeks ago

    Nairobi, Nairobi Area, Kenya Robert Walters Full time

    Robert Walters is a global, specialist professional recruitment consultancy. "Our story begins in 1985, when our CEO, Robert Walters, opened the first office in Central London. Rob has led the company ever since and has the same passion and commitment today. Over the last 30 years the business has grown and so has our ambitionResponsibilitiesAs a Market...

  • Market Development Manager at

    2 weeks ago

    Nairobi, Nairobi Area, Kenya ABB Full time

    ABB is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids serving customers in utilities, industry and transport & infrastructure globally. For more than four decades, ABB is writing the future of industrial digitalizationSummarySupport the regional focused Market Development team and LSU...

  • Assistant Manager – Marketing

    1 month ago

    Nairobi, Nairobi Area, Kenya Rafiki Microfinance Bank Full time

    Rafiki Microfinance Bank is a place where creativity and positive ambition are infectious. We are restless to win, to meet the changing needs of our customers and unlock growth opportunities.Purpose of the Job:The main responsibility of the job holder will be to assist in the development of product strategies and subsequently managing & executing the...

  • Market Development Manager at

    1 month ago

    Nairobi, Nairobi Area, Kenya ABB Full time

    ABB is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids serving customers in utilities, industry and transport & infrastructure globally. For more than four decades, ABB is writing the future of industrial digitalizationSummaryThe role will report to the Market Development Chapter Leader...

  • Manager, Money Markets

    1 week ago

    Nairobi, Nairobi Area, Kenya KCB Group Full time

    ABOUT THE COMPANYKCB Bank Group is East and Central Africa's oldest and largest commercial banking and has through its history set new records becoming the No.1 Bank in the region.JOB SUMMARYThe PersonFor the above position, the successful applicant should have the following:Be a holder of a Bachelor's degree from a recognized institution of higher...

  • Marketing Communications Manager at

    3 weeks ago

    Nairobi, Nairobi Area, Kenya Trees for the Future Full time

    Trees for the Future (TREES) has a solution to some of the world's most pressing challenges - the Forest Garden Approach - but as we continue to work closely with farmers on the ground we are constantly discovering ways to increase our impact.SummaryThe Marketing & Communications Manager will be based in our Kenya office, reporting to the Central Office in...

  • Senior Marketing Manager at Pesapal

    1 month ago

    Nairobi, Nairobi Area, Kenya Pesapal Full time

    Pesapal provides a simple, safe and secure way for individuals and businesses to make and accept payments in Africa. Pesapal payments work on the internet and directly on the handset.SummaryWe are looking for a passionate, performance-driven marketing professional to join our team based in our Kenya offices.The role has three anchors: Performance Marketing...

  • Assistant Manager Marketing

    4 weeks ago

    Nairobi, Nairobi Area, Kenya Kenindia Assurance Company Limited Full time

    Kenindia Insurance Ltd, was established as merger of Indian Insurance Companies operating in Kenya to form a vibrant joint venture with moral and financial support from leading local business elite on 6th December 1978.Main Purpose of the Job - (Job Summary)Planning and executing sales & marketing activities through the preparation of tenders, quotations and...

  • Assistant Marketing and Training Manager at

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Corporate Staffing Full time

    Corporate Staffing Services is a leading recruitment agency in Kenya providing complete recruitment services. In the last ten years we have been partners to local and foreign businesses looking to hire Kenyan professionals. We have recruited for diverse clients in different sectors and industries.SummaryThis role requires a proactive individual who has...

  • Senior Manager, Frontline Marketing at

    2 days ago

    Nairobi, Nairobi Area, Kenya The Coca-Cola Company Full time

    The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.Your Impact:As a cornerstone of our East and Central Africa marketing team, you'll lead the orchestration of marketing strategies, bringing our brands...

  • Digital Marketing Account Manager at

    4 weeks ago

    Nairobi, Nairobi Area, Kenya Ideon Limited Full time

    At IDEON, We follow strict code of ethics, confidentiality and practice standards in the delivery of services to clients.Our services help businesses expand and optimize operations We are providers of end to end business enabling services that helps businesses to expand and optimize operations across different industriesRoles and responsibilities Assessing...

  • Senior Marketing Manager, East Africa

    1 week ago

    Nairobi, Nairobi Area, Kenya NTT Limited Full time

    ABOUT THE COMPANYNTT Ltd. is a leading global technology services company. We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions. For us, intelligent means data driven, connected, digital and secure. As a global ICT provider, we employ more than 40,000 people in a diverse and dynamic workplace...

  • QSSK-AL-SMM-Sales & Marketing Manager at

    4 weeks ago

    Nairobi, Nairobi Area, Kenya Q-Sourcing Servtec Group Full time

    Q-Sourcing Servtec Group is a global management consulting firm that helps people make significant improvements to their business performance and realize their most important career goals.KEY ROLES AND RESPONSIBILITIESTo develop and execute strategies to Grow company sales, market share, and brand value.Drive profitable business opportunities, secure sound...