trade marketing manager

1 month ago


Nairobi, Nairobi Area, Kenya Brites Management Full time

JOB TITLE

TRADE MARKETING MANAGER

NATURE OF JOBFULL TIMESALARYKHs 80, ,000.00INDUSTRYBEAUTY AND COSMETICS PRODUCTSJOB LOCATIONNAIROBI

DUTIES AND RESPONSIBILITIES

  • Trade Marketing Manager will work as a part of the marketing team to deliver planned revenue, volume and gross margin of key brands & customers
  • Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget
  • Improving brand presence and campaign execution across trade through excellence in in store planning, execution and tracking in alignment with the annual marketing priorities
  • Leading and implementing channel specific marketing strategies and plans for assigned retailers
  • Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
  • Leading activation programs with partners to improve brand visibility
  • Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected
  • Develop marketing strategies aligned with the brand strategy
  • Act as the key liaison between product development and buyers
  • Maintain customer relationships for future purchases
  • Cultivate programs that ensure products sell in-store

KEY REQUIREMENTS AND SKILLS

  • Degree in Marketing/ Business Management or relevant field
  • More than one-year prior experience within Trade Marketing
  • Strong communication & interpersonal skills
  • Good at planning, strategy and tactics for marketing campaigns
  • Use marketing skills to develop marketing strategies, create marketing campaigns and develop marketing materials
  • Strong analytical skills and are comfortable dealing with numerical data
  • Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
  • Strong interpersonal and leadership skills
  • Result oriented

HOW TO APPLY

  • If you meet the above qualifications, skills and experience send CV to
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.


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