Regional Sales Manager at

4 weeks ago

Nairobi, Nairobi Area, Kenya Sidai Full time

Sidai is a fully vertically-integrated company supplying quality livestock and crop inputs and training to farmers and pastoralists across Kenya.

The company operates through a network of branded, professionally-staffed, company-managed and franchised retail outlets, stockists and field staff

Role responsibilities

Responsible for achieving the overall targets for prescribed region by aligning the sales teams to volumes as per the budget and KPIs.

Coordinating with internal & external stakeholders to strategize effective plans and responsible for executing to achieve and surpass the objectives prescribed.

Including but not limited to;

Sales management

Overseeing the overall functions ofyour region
Managing distributor orders, Invoices, Debts and inventory levels as per the contract agreement & complying with our operating standard and procedures

Budgeting/planning & reporting

Provide regular reports as required on marketing and sales performance including promotional activities, demand forecasts, market intelligence and trends.

Planning, management and execution of annual sales plans and execution of agreed product marketing plans. Ensure understanding and utilization of the standard operating procedures amongst team members.

People management

Responsible for leading and motivating the region team
Coordinate all sales activities in the regions and evaluate the performance of all the respective team membersin the region
Compliance to asset care policy, maintenance of vehicles and motorcycles

Financial management

Responsible for the development and management of Region, Collection and Promotion budgets.
Ensure proper tracking of the section expenditure

Key deliverables

Achievement of sales and profit targets
Achievement of brand objectives
Financial management – GP%, Debtors
Forecast accuracy
Excellent working relationship with all stakeholders
Use of sales application to track sales and regional activities

Requirements
Minimum qualifications

Minimum of 7 years' industry experience selling animal health and crop science products OR Minimum of 7 years' experience in FMCG at senior level with proven track record
Proven track record in Distributor management (route to market models)
Valid driving license >2 years' experience in driving
Relationship management with stockists, farmers and distributors
Experience in farmer training
Proficiency in computer systems and software and ability to maintain an effective customer database for effective analysis and reporting
Strong leadership skills, strong business acumen

Skills & competencies

Diploma/Degree in Agriculture/Veterinary medicine /Business
Proven track record in Distributor management (route to market models)
Relationship management
Advanced category management
Integrity
Self-drive and initiative to action
Organization and scheduling skills
Good negotiations and conflict management skills
Excellent verbal and written communication

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