Marketing Associate at

1 month ago

Nairobi, Nairobi Area, Kenya Tushop Full time
Tushop is a venture-backed technology-enabled company operating in Kenya. Our mission is to strengthen the welfare of communities by giving them more value with their groceries.

We do so by aggregating communities' demand for groceries to help them access wholesale prices and provide convenient delivery to end-customersTushop is a venture-backed technology-enabled company operating in Kenya.

Our mission is to strengthen the welfare of communities by giving them more value with their groceries.

We do so by aggregating communities' demand for groceries to help them access wholesale prices and provide convenient delivery to end-customers.

Summary

The Marketing Associate at Tushop plays a pivotal role in driving online sales and increasing brand awareness. They will be a crucial part of the Marketing team, helping the team plan and implement marketing strategies.

With a good understanding and extensive knowledge of marketing disciplines, the Marketing Associate will help the company achieve its business goals by executing creative campaigns that drive brand awareness, customer acquisition, and user engagement.

The ideal candidate will be highly creative, with a strong understanding of digital marketing best practices and experience with e-commerce platforms, as well as the ability to analyze data and use it to make data-driven decisions.


Key Responsibilities:

Ideating and producing with the support of the graphic team, high-quality visual and written content including graphics, videos, and animations for various marketing channels such as social media, and online and offline advertisements.

Contributing creative ideas and executing marketing campaigns from concept to completion, tracking performance metrics, and optimizing strategies for maximum effectiveness.

Supporting the development and execution of the company's overall marketing strategy to drive e-commerce traffic and sales
Conducting market research to understand customer behavior and preferences and analyzing research data to identify and define audiences

Managing and curating content for our social media platforms, engaging with our audience, and fostering community growth through compelling storytelling and interactive campaigns.

Analyzing marketing platform data and sales data to inform creative marketing strategy
Collaborating with the marketing team on marketing campaigns and other promotional initiatives
Coordinating offline promotional activities, events, and interviews that are part of marketing campaigns
Managing freelancers and influencers that support marketing campaigns

Working cross-functionally with internal teams including product development, customer support, and sales to ensure cohesive brand messaging and alignment of marketing initiatives with overall business objectives.

Analyzing data to track and measure the success of marketing initiatives, and making data-driven recommendations for improvements
Managing and optimizing the company's online advertising platforms (e.g. Google Ads, Facebook Ads, etc.)
Staying up-to-date with the latest marketing trends and technologies, and continuously looking for new and innovative ways to reach and engage customers

The profile we're likely to hire:
A highly creative individual
Bachelor's degree in Marketing or Business-related field
3 years experience in a marketing-related role
Experience in the e-commerce, tech, startup, or agency space is a plus
Knowledge of marketing digital tools and techniques
Proven track record of success in driving data-driven marketing strategy and marketing campaigns
Highly organized individual with strong project management skills
Ability to prioritize key initiatives and opportunities for efficiencies and impact
Strong problem-solving skills with exemplary ability to prioritize key initiatives and opportunities for efficiencies and impact
High autonomy and a strong sense of ownership for their projects
Confident with excellent communication and interpersonal skills
High level of organization and attention to detail
An individual who exemplifies integrity and honesty

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