Sales and Marketing Officer at

1 week ago

Nairobi, Nairobi Area, Kenya Astradental Services Full time
At Astradental Services, we provide world-class quality dental services to the widest population at an affordable cost, train others to grow and support the vision, and manufacture quality affordable dental materials
Summary


We are seeking a dynamic and experienced Sales and Marketing Officer to lead our sales and marketing efforts and drive the growth of Astradental Services Ltd.

The ideal candidate will have a passion for marketing, relevant experience in sales and marketing services, and a proven track record of success in a similar role.


Responsibilities:

Develop and execute comprehensive sales and marketing plans aligned with Astradental's business objectives, targeting specific patient demographics and geographic areas.

Cultivate and maintain the Astradental brand identity, ensuring consistency across all marketing channels and materials.

Implement digital marketing initiatives, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email campaigns, and online reputation management.

Conduct traditional marketing efforts such as print advertising, direct mail campaigns, and community outreach programs to enhance brand visibility and attract new patients.

Conduct market research to identify patient needs, competitor strategies, and industry trends. Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.

Develop strategies to attract new patients while fostering patient loyalty and retention through effective communication, patient engagement initiatives, and customer relationship management (CRM) systems.

Plan and execute promotional campaigns, special offers, and events to drive patient engagement and increase clinic visibility in the local community.

Establish partnerships with local businesses, organizations, and healthcare providers to expand Astradental's network and reach new patient demographics.

Develop and manage the marketing budget, ensuring optimal allocation of resources to maximize return on investment (ROI) for marketing initiatives.

Ensure all marketing activities comply with relevant regulations, including patient privacy laws and advertising standards as prescribed by the Kenya Medical Practitioners and Dentists Council

Prepare regular reports and presentations for senior management, highlighting key performance indicators (KPIs), marketing metrics, and recommendations for continuous improvement.


Requirements:
Diploma or Bachelor's degree in Sales, Marketing, or related field.

Minimum of 3 years of progressive experience in sales and marketing roles, Experience within the health sector is a key advantage.

In-depth understanding of the healthcare industry including trends, regulations, competitive landscape, and patient demographics. (Knowledge of dental industry is an added advantage.)

Proficiency in digital marketing strategies and tools, including website management, SEO, SEM, social media marketing, email marketing, and online advertising.

Experience in brand positioning, and identity management, with a keen eye for maintaining brand consistency across all marketing channels.

Proven ability to conduct market research, analyse data, and translate insights into actionable marketing strategies and campaigns.

Strong customer-centric mindset, with a focus on understanding patient needs, preferences, and behaviours to drive patient acquisition and retention.

Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies, initiatives, and results to senior management and cross-functional teams.

Willingness to embrace innovation and adapt to changing market dynamics, technologies, and consumer trends to stay ahead of the competition.

Ability to collaborate cross-functionally with internal teams, external partners, and stakeholders to achieve marketing objectives and drive business success.

Knowledge of healthcare regulations, patient privacy laws (e.g., HIPAA), and advertising standards relevant to the dental industry.

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