Marketing Executive at

1 month ago

Nairobi, Nairobi Area, Kenya Janta Kenya Full time
Janta Kenya is a HR Consultancy firm established with an objective of encompassing integral and necessary skills that most individuals and organizations need in everyday business
Summary

The major role of the Marketing Executive will be to shape the brand while formulating and executing new strategies to acquire new customers in our Market.

Key Responsibilities

Generating marketing material (artwork and copy) for new and existing products and services
Coming up with ideas for designs, fonts imagery
Overseeing production of adverts, newspapers and magazine advertisements, email campaigns/ marketing, websites, exhibition stands
Monitoring consumer reactions through surveys and randomly selected follow up calls
Researching consumer markets, monitoring market trends and identifying potential areas in which to spend marketing funds, based upon consumer needs
Develop and help implement strategies for both new and existing products
Influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging
Perform internal audits to ensure the sales team are following the marketing guidelines set by management and marketing
Updating and maintaining the company's website
Search engine optimization
Increasing the list of subscribers and followers to the company's email, web and social media presence
Organizing and executing any events the company wishes to participate in Making recommendations and supporting the sales team with their marketing messages
Negotiate prices and undertake buying of media placements to offer best value to the company and clients
Preparing marketing proposals and presentations for clients
Assisting sales team to onboard properties
Producing compelling sales copy for our listings
Creating appealing photos and videos of the properties we are marketing to post on our listings, social media and other marketing media Creativity and Innovation
Assist in the development of sales aids and other marketing material which the team will use as part of the sales process
Developing marketing plans and strategies
Guide the top management to obtain best value for marketing spend
Content creation
Coming with new creative marketing ideas
Strategically searching for new marketing avenues that will offer value in reaching the company's target market Client Management
Handling internal and external client enquiries as well as feedback and documenting them
Offering immediate solutions
Finding root cause of complaints
Updating client feedback book
Carrying out corrective action
Keeping neat records of all marketing activity undertaken including clippings of any print advertising Publicity
Posting properties and marketing them on social media
Select and edit property information to post/publish
Uploading property details/post content
Adding appealing photos of property and sharing information with relevant audience
Taking photos of properties and editing them to correct and improve the images Reporting
Producing reports on all marketing activities including email, website, social media and any other marketing
Monitoring marketing activity undertaken by the sales team
Updating the company CRM (Customer Relationship Management) software with all marketing activity conducted
Preparing an annual marketing plan
Producing regular progress reports on the marketing plan (monthly, quarterly and annual)
Maintaining accurate records of signages employed by the company
Producing reports on feedback and success / failure / improvements to be made to all marketing campaigns including any exhibitions or events Other
Any other duties as assigned by manager / director

Skill & Experience

Diploma or degree sales and Marketing
Must have experience in Marketing and social media Management
At-least 3 years of experience
Experience in Videography and photography are a MUST

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