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Retail Marketing Officer
4 weeks ago
ABOUT THE COMPANY
AutoXpress is an East African market leading importer, distributor and retailer of tyres, auto parts and accessories offering an extensive range of repair and maintenance services through a well-established network of 50+ outlets across Kenya, Tanzania, Rwanda, Uganda and Zambia.
Vision:
To become the market leader in the Eastern African region in the sales of auto parts, accessories and servicing of vehicles.
Mission:
To deliver to our customers fast, efficient and truly superior service with an identifiable difference.
To provide the appropriate product range for our customers.
To employ, train and retain the very best human resource available.
To utilize accurate processes and systems.
JOB SUMMARY
Theposition is responsible for assisting the Manager - Marketing in developing,planning, implementing and monitoring the marketing strategy of the business.
RESPONSIBILITIES
Recommend opportunities to be incorporated in the marketing strategy based on the Company's objectives and current trends.Identify, analyse and recommend marketing opportunities for all AutoXpress branches which include outdoor signage, in-store communication merchandise, in-store marketing opportunities and marketing activations.Identify, analyse and recommend marketing opportunities for new AutoXpress branches which include outdoor signage, in-store communication merchandise, in-store marketing opportunities and marketing activations.Ensure all external branch branding is well maintained and replaced when required.Assist the Franchise Manager in carrying out marketing opportunities for the franchise.Understanding and aligning the brand accordingly to maintain brand equity.Assist the Marketing Manager in planning and management of events, as and when required.Work in conjunction with the marketing team to ensure creation of artwork, photo, video and layout designs used for advertising, broadcast and web communication.Ensure delivery of high quality marketing materials and services from suppliers consistent with the AutoXpress brand.Education, Experience and KnowledgeBachelor's degree in commerce, business or related field with a marketing option from a recognized university.Post graduate qualification from Chartered Institute of Marketing (CIM), is an addedadvantage.At least 3 years experience at the same level in a marketing field.Computer literacy in MS office packages.
REQUIRED SKILLS
Spreadsheet preparation and editing (Microsoft Excel), Brand management, Reporting, Presentation preparation and editing (Microsoft PowerPoint), Market research, intelligence, Marketing
REQUIRED EDUCATION
Bachelor's degree
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