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Data and Analytics Manager

2 months ago

Nairobi, Nairobi Area, Kenya ENGIE Full time

Global Data & Analytics Manager for Strategic Marketing

ENGIE is a leading world group that provides low-carbon energy. Our group is a global reference in low-carbon energy and services.

Job Overview
  • The Global Data & Analytics Manager for Strategic Marketing will play a crucial role in the Strategic Marketing department, overseeing Sales, Marketing, and Customer Experience.
  • The role will empower decision-makers with real-time and right-sized data insights and recommendations to improve performance and inform strategies.
  • This role requires an ability to work cross-functionally with country teams and key central functions to develop and maintain strong business and technology relationships.
Key Responsibilities
  • Business intelligence, reporting & data visualization for Strategic Marketing
  • Ad-hoc and project-related analytics and performance insights
  • Strategic planning and budgeting / forecasting related to Strategic Marketing
  • People leadership, including direct leadership of data analysts and indirect leadership of country data analysts
  • Management of processes, systems, and standards for Strategic Marketing reporting and analytics
Main Activities
  • Business Intelligence, Reporting & Monitoring (approx 30%):
    • Develop effective business intelligence strategies and analytics / visualization solutions for Strategic Marketing
    • Design, develop, and own interactive Tableau dashboards to track key performance indicators
    • Generate regular Strategic Marketing reports, including monthly performance reviews and quarterly "Deep Dives" on performance and other key topics
  • Analytics & Insights (approx 20%):
    • Conduct ad-hoc rigorous analysis to evaluate strategic marketing performance and form new insights
    • Oversee analytics projects to extract, manage, and analyze strategic marketing data from multiple applications or sources
    • Work closely with EEA Data to develop and validate predictive models, forecasts, or other data tools for strategic marketing
  • Strategy & Planning (approx 20%):
    • Work with Strategic Marketing leadership and EEA markets to ensure strategies and plans are data-driven and informed by analytical insights
    • Provide leadership and rigor in the development of Strategic Marketing performance targets for each market and for EEA on a consolidated basis
    • Design, scope out, implement, manage, and monitor specific projects and initiatives to improve the accuracy, effectiveness, and/or efficiency of EEA's Strategic Marketing analytics and business intelligence outputs
  • Management, Training & Capacity Development (approx 20%):
    • Lead a team of analysts, including full responsibility for coaching and their professional development
    • Manage the team's work plan and workload to ensure delivery of agreed goals
    • Coach country analysts to develop their analytical skills or their capacity to build localized dashboards and data views
  • Processes, Systems & Standards (approx 10%):
    • Document and standardize business rules and definitions for key processes and metrics to ensure alignment of all stakeholders
    • Work closely with other stakeholders and data users across the company to create and maintain controls systems and review standards
Requirements
  • At least 6–10 years work experience in fields such as data analysis, statistics, financial analysis, business analysis, or similar
  • Exceptional analytical skills and business judgement, with the ability to synthesize and interpret qualitative and quantitative data into practical strategy recommendations
  • Able to query databases using SQL, experienced with data visualization tools, financial modelling using Excel, and comfortable with basics of database management, data engineering, basic accounting, and financial reporting
  • Outstanding communication skills, with the ability to influence key stakeholders to make evidence-backed and rational decisions
  • Experience building, inspiring, leading teams with a wide variety of levels, experience, and capabilities
  • Strong experience and capability in commercial strategy, especially with pricing, customer segmentation, customer experience, and customer value management
  • Skilled in project management, with an exceptional ability to collaborate, influence, and execute against strategy
  • Excitement about EEA's mission and a deep desire to make an impact on off-grid and financially underserved customers in sub-Saharan Africa

Language(s): English, French is a plus