Digital Marketing Specialist

1 day ago


Nairobi, Nairobi Area, Kenya beBee Careers Full time

We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will be responsible for planning, executing, and optimizing targeted digital advertising campaigns across major platforms.

Key Responsibilities:
  • Plan and execute geo-targeted advertising campaigns focused on real estate zones in Nairobi.
  • Manage performance marketing channels including Facebook, Instagram, Google Ads, and TikTok.
  • Generate campaign reports with actionable insights using Meta Ads Manager and Google Ads.
  • Collaborate with sales and agency teams to align marketing efforts with real-time lead and conversion data.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, IT, or related field.
  • Minimum of 1 year of hands-on experience managing Meta Ads (real estate, automotive, or education sectors preferred).
  • Strong knowledge of Nairobi's real estate market and buyer demographics.
  • Familiarity with CRM platforms (Zoho, Hubspot).
  • Strong English copywriting skills; Chinese proficiency is an added advantage.


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