Digital Marketing Executive

2 days ago


Nairobi, Nairobi Area, Kenya Employd Staffing Solutions Ltd Full time

Job Overview

The role of Digital Marketing Officer involves overseeing the company's online presence, ensuring it is cohesive and engaging. This includes managing the content management system, optimizing search engine optimization, and maintaining a consistent tone of voice across all digital platforms.

Key Responsibilities

  • Developing and implementing a comprehensive digital marketing strategy to expand the company's online audience
  • Coordinating pay-per-click advertising, online advertising, and regularly reviewing and amending keywords and ad groups to optimize performance
  • Maintaining the company's presence on third-party sites, keeping all messaging current
  • Planning and managing regular email marketing activity, growing the subscriber base, and creating engaging, relevant content, including testing to optimize results
  • Coodinating the printing and production of the company magazine, leaflets, educational materials, and some merchandise, including writing, editorial, and proofing
  • Implementing brand guidelines and ensuring compliance in all areas of work
  • Monitoring, reporting, and analyzing results to improve performance using tools such as Google Analytics and others

Required Skills and Qualifications

  • Degree in Marketing or related field
  • Proven experience in digital marketing, preferably in a similar industry
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team
  • Familiarity with Google Analytics and other digital marketing tools

Benefits

  • A competitive salary and benefits package
  • Ongoing training and development opportunities
  • A dynamic and supportive work environment

Other

The successful candidate will be a highly motivated and organized individual with excellent communication skills. If you are passionate about digital marketing and have a strong desire to make a difference, we encourage you to apply for this exciting opportunity.



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