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Senior Marketing Professional

1 week ago

Nairobi, Nairobi Area, Kenya RCL AFRICA LIMITED Full time
Job Description

We are seeking a highly skilled and experienced Digital Marketer to lead our marketing efforts at RCL AFRICA LIMITED. The ideal candidate will have a proven track record of driving business growth through strategic marketing initiatives.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to drive business growth.
  • Build and maintain a strong brand identity across all platforms.
  • Lead digital marketing campaigns, including SEO, PPC, email marketing, and social media.
  • Manage offline marketing activities such as events, print advertising, and public relations.
  • Collaborate with crossfunctional teams to achieve business objectives.

Requirements and Qualifications

The ideal candidate should possess the following qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 2 years of experience in a marketing leadership role, preferably within a logistics firm.

Skills and Competencies

The ideal candidate should demonstrate the following skills and competencies:
  • Strong knowledge of digital marketing tools and techniques (SEO, PPC, Analytics).
  • Proficiency in marketing platforms, CRM systems, and analytics tools.
  • Exceptional communication and presentation skills.
  • Video directing and reporting skills.
  • Ability to manage multiple projects and meet deadlines in a fastpaced environment.
  • Creative content planning.
  • Resultsdriven, innovative, and customerfocused mindset.
  • Leadership qualities with the ability to inspire and motivate teams.
  • Strong analytical mindset and attention to detail.