Hotel Marketing Professional

1 week ago


Mombasa, Mombasa, Kenya SUNSET Full time
Job Summary

SUNSET is seeking a Hotel Sales and Marketing Executive to develop and implement sales strategies that promote hotel rooms and reservations, conferences, and drive group bookings. As a key member of the team, you will be responsible for establishing relationships with travel agents, corporate clients, and local businesses to enhance partnership opportunities and increase referral bookings.

Main Responsibilities
Develop engaging marketing materials, such as brochures, flyers, newsletters, and social media posts that showcase the hotel's amenities and unique offerings. Collaborate with the design team to ensure all promotional materials align with the hotel's brand image and messaging. Foster strong relationships with key stakeholders to enhance partnership opportunities and increase referral bookings. Attend networking events, trade shows, and local community functions to promote the hotel and expand its reach. Conduct regular market research to analyze trends, competitor strategies, and customer preferences. Provide insights and recommendations to management for adjusting marketing strategies and identifying new opportunities for growth. Monitor and analyze the effectiveness of marketing campaigns and sales initiatives through performance metrics and customer feedback. Prepare and present regular reports to management, highlighting successes, challenges, and actionable insights.

Requirements
Bachelor's degree or diploma in Marketing, Hospitality Management, Business Administration, or a related field. 1-2 years of experience in hotel marketing, sales, or a related field, with a proven track record of successful campaigns and initiatives. Strong understanding of digital marketing strategies, tools, and analytics. Excellent written and verbal communication skills, with the ability to create persuasive marketing content. Proficiency in social media management, email marketing platforms.

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