
Senior Commercial Development Manager
1 day ago
B2B Sales Professional
We are seeking a highly skilled and results-driven sales executive to join our dynamic commercial team in the solar sector.
This role is pivotal in engaging and converting potential clients—including businesses, schools, institutions, NGOs, government agencies, and commercial/industrial customers—into long-term partners for our Solar PV power plant solutions.
The ideal candidate should bring a strong background in B2B solar energy sales with a proven record of closing high-value deals across Kenya and East Africa.
Key Responsibilities:
- Identify, engage, and qualify leads among commercial and institutional clients interested in solar PV systems.
- Conduct meetings to educate prospects on solar solutions, value propositions, and pricing structures.
- Customize proposals and quotations based on clients' energy needs, roof structures, and technical feasibility.
- Provide detailed technical and financial insights, including system sizing, ROI, available incentives, and funding options.
- Maintain a robust sales pipeline through consistent prospecting, networking, and follow-ups.
- Drive full sales cycles: from lead generation and consultation to negotiation, closing, and contract signing.
- Collaborate with technical teams to ensure feasibility assessments, timely site visits, and smooth execution of projects.
- Ensure payment collection at key project milestones, in alignment with agreed terms.
- Foster and manage distributor and partner relationships to unlock new opportunities.
- Stay up-to-date with market trends, policy changes, competitor offerings, and emerging solar technologies.
- Represent the company at industry events and trade shows.
Key Performance Indicators (KPIs):
- Achieve a monthly sales target of at least 10 million in closed deals.
- Conduct at least 20 qualified sales meetings per month.
- Maintain a conversion rate of at least 30% from meetings to closed deals.
- Sustain a sales pipeline of 50+ active leads at any given time.
- Ensure 100% lead follow-up within 24 hours of initial contact.
- Guarantee 100% milestone-based payment collection.
- Submit weekly sales reports with accurate updates, challenges, and next steps.
Requirements
Education and Experience:
- Bachelor's degree in Renewable Energy, Engineering, Business, Marketing, or a related field.
- Minimum of 5 years of experience in B2B solar energy sales.
- Demonstrated success in selling Solar PV systems, hybrid systems, and solar water pumping solutions.
- Deep understanding of Kenya's and East Africa's solar energy landscape.
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