Brand Engagement Expert

7 days ago


Nairobi, Nairobi Area, Kenya Techinfor Full time
Role Summary:

The Marketing Specialist role at Techinfor involves developing and executing integrated marketing strategies that drive brand awareness, generate leads, and foster customer engagement.

Main Responsibilities:
  • Campaign Development:
    • Plan, develop, and implement multi-channel marketing campaigns across digital, social media, print, and events.
    • Create engaging content and marketing materials that align with the company's brand identity.
  • Market Analysis:
    • Conduct market research and competitor analysis to identify trends, customer needs, and emerging opportunities.
    • Analyze campaign performance data to inform strategy and optimize future efforts.
  • Digital Marketing:
    • Oversee digital channels including social media, email marketing, SEO/SEM, and paid advertising.
    • Manage website content updates and ensure a consistent user experience.

Requirements:

  • Qualifications:
    • Bachelor's degree in Marketing, Communications, Business, or a related field.
    • 2-5 years of experience in marketing, preferably within a related industry.
  • Skills:
    • Strong written and verbal communication skills.
    • Proficiency with digital marketing tools (e.g., Google Analytics, social media management tools, email marketing platforms).


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