
Brand Engagement Expert
7 days ago
The Marketing Specialist role at Techinfor involves developing and executing integrated marketing strategies that drive brand awareness, generate leads, and foster customer engagement.
Main Responsibilities:- Campaign Development:
- Plan, develop, and implement multi-channel marketing campaigns across digital, social media, print, and events.
- Create engaging content and marketing materials that align with the company's brand identity.
- Market Analysis:
- Conduct market research and competitor analysis to identify trends, customer needs, and emerging opportunities.
- Analyze campaign performance data to inform strategy and optimize future efforts.
- Digital Marketing:
- Oversee digital channels including social media, email marketing, SEO/SEM, and paid advertising.
- Manage website content updates and ensure a consistent user experience.
Requirements:
- Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-5 years of experience in marketing, preferably within a related industry.
- Skills:
- Strong written and verbal communication skills.
- Proficiency with digital marketing tools (e.g., Google Analytics, social media management tools, email marketing platforms).
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