Digital Strategy Lead

3 days ago


Nairobi, Nairobi Area, Kenya RCL AFRICA LIMITED Full time
Job Description
As the Digital Marketer at RCL AFRICA LIMITED, you will oversee all marketing functions, enhancing the company's brand visibility, customer engagement, and revenue growth.

This role requires a visionary marketer capable of executing innovative campaigns while aligning marketing efforts with the company's business objectives.


Key Responsibilities

  • Develop and implement comprehensive marketing strategies to support business goals.
  • Identify target audiences and create tailored marketing plans to engage and convert leads.
  • Monitor and adapt strategies based on market trends and competitor analysis.

Brand Management

  • Build and maintain a strong, consistent brand identity across all platforms.
  • Oversee the creation of high-quality marketing materials, including brochures, presentations, and digital content.
  • Strengthen brand positioning through partnerships, sponsorships, and community engagement initiatives.

Lead Generation and Conversion Optimization

  • Develop strategies to generate high-quality leads for the sales team.
  • Optimize marketing funnels to improve conversion rates and maximize ROI.
  • Collaborate with the sales team to ensure seamless lead handoff and alignment.


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