Junior Measurement Analyst

Hi there We're Welcome Tomorrow — the digital marketing agency behind some of Africa's most successful brands .

Welcome Tomorrow is Africa's fastest growing marketing agency, working with top brands across South Africa, Kenya and Nigeria. In just a few years, we have been able to change the way growth marketing is experienced by our clients, by delivering tangible business results and transforming the way marketing teams operate. As a rapidly growing company, we're seeking talented individuals to join our team and contribute to our mission of transforming the African marketing landscape.

We are seeking a passionate and detail-oriented Junior Measurement Analyst to join our team and support the implementation of measurement and attribution solutions across websites and mobile apps for our clients. This role is a fantastic opportunity to gain practical experience in web and app attribution, advanced marketing technology (MarTech) tools, and data visualisation.

As part of our Analytics team, you'll collaborate with analysts and developers to ensure accurate data collection, integration, and visualisation — turning raw information into valuable insights.

Your key responsibilities will include:

Under the guidance of our Lead Data Analyst, you will:

• Support the setup and maintenance of analytics tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Firebase, and Mobile Measurement Partners (MMPs).
• Collaborate with developers to implement tags, pixels and SDKs, ensuring proper data tracking across web and app environments.
• Assist with data audits and troubleshoot tracking issues, helping identify and resolve gaps in data collection setups.
• Create dashboards and custom reports, using spreadsheets and tools like Looker to visualise key performance metrics.
• Research and document best practices in analytics, MarTech implementation, and data reporting. For example, connecting data sources to BigQuery and query data to build custom reports.
• Work cross-functionally with developers, marketers and analysts to align tracking with business goals and ensure clean, actionable data.
• Maintain clear documentation of your work, contributing to a shared knowledge base for future projects.

Requirements

Are you a good fit for this role? Check the qualifications we're looking for

• You already have experience with web attribution and tracking: you're comfortable working with event-based tracking and understand the fundamentals of UTMs, pixels and SDKs.
• You're passionate about digital analytics and marketing technology (MarTech): you're genuinely curious about how reliable data drives business decisions and love digging into analytics tools to connect dots across the user journey.
• You're already familiar with GA4, GTM, Looker, Firebase, or MMPs: you've explored these tools and you understand their basic functionality. We'll test this during interviews
• You have strong analytical and problem-solving skills: you can spend long hours troubleshooting data discrepancies, spotting tracking issues and piecing together the puzzle to building relevant solutions.
• You're confident working with data in spreadsheets and dashboards: you're comfortable using Excel or Google Sheets and have already built custom reports on tools like Looker.

Bonus

• You already have past experience using BigQuery: You've used BigQuery to query large datasets or explore event-level user behaviour.
• You have experience with server side tracking: You've worked on projects using server-side Google Tag Manager (GTM) or similar setups and you know how to set up events and manage data flows.
• You know how to write & debug SQL code: while not a must-have, knowing how to write basic SQL queries to extract or filter data is a plus for this role.

This role will provide to you valuable exposure to the world of marketing analytics, giving you the skills to grow in the field.

Benefits

• A human adventure in an ambitious and fast-growing company
• Joining a team of top talents, being at the forefront of Pan-African marketing innovation
• Being part of a pleasant, stimulating and challenging environment
• An attractive salary and an interesting variable
• The possibility to work on side projects benefitting Welcome Tomorrow
• High flexibility in the organisation and structuring of your work, including remote work
• Possibility of travelling overseas to meet clients and other team members

At Welcome Tomorrow, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not practice any discrimination based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

 We are one of the fastest-growing companies in Africa, solving complex business challenges with state-of-the-art marketing techniques and constant innovation.

To know more about us, have a look at our values

Please follow the process here If you have any questions, you can email

1. Video interview minutes)
2. Technical Interview (with our Measurement and Analytics Expert)
3. Team Interview (with another member of your future team)
4. Final interview (with our CEO)