Data-Driven Campaign Strategist

1 day ago

Nairobi, Nairobi Area, Kenya beBeeMarketing Full time
Senior Data-Driven Marketing Campaign Manager

This strategic role involves leading the formulation and execution of data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals.

  • Develop and execute data-centric marketing campaigns that leverage advanced analytical models to enhance targeted marketing efforts and optimize customer interactions.
  • Collaborate with cross-functional teams to design and implement strategic marketing plans that foster customer engagement through data-informed decisions.
  • Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting.
  • Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics.

Key Responsibilities:

  • Lead the formulation and execution of data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals.
  • Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions.
  • Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting.
  • Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics.

Requirements

  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
  • 7+ years of experience in marketing campaign management with a strong focus on data science applications.
  • Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results.
  • Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software.
  • Expertise in marketing automation platforms and CRM systems.
  • Exceptional leadership and communication skills, with the ability to influence and collaborate across teams.
  • Ability to think strategically while also being hands-on with campaign execution and analysis.

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