Senior Acquisition

Vacancy Announcement

Senior Acquisition & Relationship Manager

Organization

Adeso -

Position Title

Senior Acquisition & Relationship Manager

Reporting to

Managing Director

Working with

Digital Sales & Marketing Officer, Global Community Manager, Implementation Director

Duty station

Nairobi, Kenya

Duration

12 Months with possibility of renewal

Starting date

February 1, 2026

ORGANIZATIONAL CONTEXT

Adeso is a pioneering African social enterprise with global influence. Rooted in Africa for over 30 years, we are working toward a decolonized world where people thrive through their own resourcefulness and tenacity. Adeso is part of the global movement to shift power to local leaders who are closest to the problem and, by consequence, closest to the solution. We are working with allies all over the world to reimagine and build a better system that is based on the principles of solidarity, humility, self-determination, and equality. We are committed to this work. Committed to proving it is possible. Ready to partner, ready to overcome barriers, and ready to evolve to create a blueprint for change.

Adeso has successfully launched social enterprises and subsidiaries, such as Ladhan Investment Company Ltd, Libin Investment Company Ltd, and Kuja, each with the aim of building the ecosystem needed to confront the legacy of colonialism. These entities all fall under the private sector arm of Adeso, while Adeso's humanitarian programs and internal operations fall under the non-profit arm of Adeso and are led by Program Leads and Departmental Heads. Through this portfolio of solutions, we work to connect, design, launch, and scale the most promising innovations that will be a catalyst for community-led change. As a recognized leader in the global effort to decolonize the humanitarian and development aid system, Adeso leads coalitions working with civil society leaders, funders, INGOs, and aid agencies that are designed to shift power and resources to those most proximate to the world's most urgent challenges.

The Proximate Fund is an initiative in Adeso's global portfolio of projects, providing a new and innovative opportunity for donors who want to support proximate-led organizations and directly contribute to sustainable and scalable efforts identified and led by the communities they serve. As a managed fund, it will fund civil society and social entrepreneurs across Africa, starting in three pilot countries.

Kuja is a start-up with a complex and diverse portfolio of products and services that equips and connects impact-driven organizations to accelerate change.
KujaBuild
is the primary offering, a software as a service (SAS) and business process outsourcing (BPO) offering, seeking to empower CSOs with internal capacity-building solutions that enable them to qualify for, capture, and manage direct funding.
KujaLink
delivers more direct connections and funding flows between CSOs and funders to maximise the impact of the invested resources.

In 2026, Kuja is releasing multiple products and seeking to scale its impact across East Africa and the globe. Its 2026 goals include:

• $1M in sales of KujaBuild software and outsourcing services.
• 2,500 new organisation onto the KujaLink platform with 75% retention of users.

POSITION SUMMARY

We are seeking an experienced
Senior Acquisition & Relationship Manager
as part of the Kuja team to drive the company to meet its business sales and retention goals. The role will be responsible for developing and implementing strategies to attract and acquire new customers, as well as retaining existing customers. The role requires a strong understanding of the nonprofit and donor market, competitive landscape, and customer needs – as well as the ability to effectively communicate and negotiate with key stakeholders. This role will manage the Kuja Global Community Manager and Digital Engagement & Marketing Officer and work closely with external Go To Market advisors from different regions.

KEY FUNCTIONAL AREAS OF RESPONSIBILITY

Strategy

• Conduct market research and competitive analysis to identify pipeline customers and partners and glean trends and insights that inform sales and acquisition tactics.
• Onboard and manage external Go-To-Market advisors from different global regions and oversee the development of local strategies for Kuja sales and marketing.
• Review user/client feedback and communicate with Kuja product team to ensure continuous improvement to the Kuja products.

Marketing & Sales

• Collaborate with team members to create and implement targeted marketing campaigns across various channels and analyse campaign performance metrics to provide actionable insights to optimize future strategies.
• Execute the Kuja go-to-market strategy and marketing strategy to achieve monthly sales and retention targets for KujaLink and KujaBuild, including but not limited to KujaLink signups, active org profiles, KujaLink retention and churn reduction, KujaBuild demo bookings, and KujaBuild paid subscriptions.
• Develop and execute conversion funnels for all Kuja products.
• Ensure all partner and customer information and sales activities are accurately documented and kept up-to-date in the Kuja CRM.
• Work closely with the KujaBuild Implementation Director to develop proposals for KujaBuild outsourcing services, in response to customer requirements.
• Build and maintain strong customer relationships, from early stages of conducting business meetings and presentations with prospective clients through long-term customer retention.
• Regularly review marketing and sales campaigns and tactics to identify impact and areas of improvement for continuous growth.

Stakeholder Engagement & Relationship Management

• Represent Kuja in industry spaces and to external stakeholders, including by presenting and demoing Kuja products and services at client meetings, industry events, trade shows, and conferences.
• Identify and assess potential partnerships, negotiate and establish new agreements and/or contracts, and monitor partnership success towards Kuja business goals.
• Manage relationships will all Kuja network partners, including through establishing clear metrics for success, conducting regular check-ins and audits of the partnership, and supporting their inquiries.
• Develop and oversee onboarding processes and trainings for partners and resellers on KujaLink and KujaBuild sales strategies, onboarding processes, and retention efforts.
• Establish and implement handover processes between sales and implementing team members.
• Manage relationship with the Adeso communications team to ensure cooperation in marketing efforts and shared brand messaging.
• Support events, demos, and co-branded campaigns with partners to drive Kuja product sales and metrics.

Team Leadership

• Support the Managing Director to set clear and realistic quarterly KPIs and set budgets.
• Participate in weekly leadership team meetings to ensure the Kuja team is maintaining its rigor, upholding team culture, and meeting its goals.
• Represent Kuja cultural values and act as a role-model for behavior and accountability on the Kuja team including through mentorship to more junior team members.

COMPETENCIES, SKILLS, & EXPERIENCE

• Bachelor's degree in Marketing, Sales, Business Administration, or a related field; or equivalent relevant experience.
• Minimum of 8 years of experience in sales and marketing, preferably in customer acquisition.
• Knowledge of the nonprofit and global development funding sectors.
• Experience working in a global or cross-functional team, preferably in fast-growing start-ups or organizations with complex technical ecosystems.
• Excellent problem-solving and analytical skills, with attention to detail and strong project management skills.
• Experience in people management and mentoring growth on teams.
• Strong communication skills, both verbal and written. English fluency, French fluency is a bonus.
• Experience with CRM tools and marketing automation platforms.
• Familiarity with SEO, PPC, and social media marketing strategies.

APPLICATION PROCESS

All applications should be sent to

by the
15th January 2026
with
job title
on the subject line. The selection committee will review all applications. All applicants must meet the minimum requirements described above, and those unable to meet these requirements will not be considered.

Each application package should include the following:

• An application letter addressing the selection criteria including how the candidate's previous experience matches the jobs objectives as well as the interest for the position. It should also indicate the candidate's availability and salary expectations. The letter should be no longer than 1 page.
• Updated CV including relevant work experience and qualifications.
• Contact details of 3 references.

Applications not including all the above information will not be reviewed. Only short-listed candidates will be contacted.

Adeso is an equal opportunity employer.