Key Accounts Manager

1 day ago

Nairobi, Nairobi Area, Kenya Norda Industries Limited Full time 1,200,000 - 3,600,000 per year

The ideal candidate must have strong experience in modern trade account management, proven ability to deliver sales growth, and excellent skills in managing Joint Business Plans (JBPs), retail partnerships, and field execution. This role is responsible for driving sales targets, ensuring on-shelf availability, and maximizing product visibility across key modern trade partners in Kenya.

Key Responsibilities

  1. Deliver sales targets across modern trade accounts by driving volume, value, and profitable growth.
  2. Ensure 100% on-shelf availability and merchandising compliance, minimizing stockouts, gaps, and tampering.
  3. Maximize product visibility and category share through strict planogram execution and in-store activations.
  4. Develop and execute marketing plans for key accounts, aligned with business goals and retail dynamics.
  5. Negotiate and implement Joint Business Plans (JBPs) including listings, pricing, visibility, and promotional agreements.
  6. Lead and develop field teams (supervisors and merchandisers) to ensure flawless retail execution.
  7. Build and maintain strong senior-level relationships with retail chains through strategic reviews and joint planning.
  8. Analyze sales and visibility data to identify growth opportunities and correct performance gaps.
  9. Track and report key performance metrics, including target achievement, ROI on promotions, and compliance rates.
  10. Coordinate and execute new product launches and promotions, ensuring retail readiness and market uptake.
  11. Resolve operational challenges such as delayed deliveries or retailer escalations through cross-functional coordination.
  12. Bridge execution and strategy, aligning field activity with company leadership and brand objectives.
  13. Champion customer advocacy internally, ensuring service levels and satisfaction benchmarks are consistently met.
  14. Drive capability development through regular coaching, training, and upskilling of supervisors and merchandisers to improve in-store execution and performance consistency.

Requirements

●      Bachelor's degree in Sales, Marketing, Business Administration, or related field.

●      4–6 years' experience managing modern trade or retail key accounts in FMCG.

●      Proven ability to achieve sales targets and drive on-shelf availability and visibility.

●      Demonstrated success in creating and executing marketing plans, JBPs, and product listings.

●      Strong leadership and team management capability with hands-on experience guiding field execution.

●      Data-savvy, with strong skills in performance analysis and translating insights into strategy.

●      Excellent negotiation, communication, and stakeholder engagement skills.

●      Self-driven, highly organized, and solution-focused under pressure.

Why Join Norda?

Norda offers a performance-driven environment where you'll have the autonomy to lead, the support to grow, and the opportunity to make a measurable impact in Kenya's modern trade landscape.

Application Process

Interested and qualified candidates to send their
CVs
to

on or
before
15
th
Sept 2025.

Only shortlisted candidates will be contacted

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