Digital Marketing Specialist

4 days ago

Nairobi, Nairobi Area, Kenya Nisc Cloud Full time $70,000 - $120,000 per year

Company Description

At Nisc Cloud, we provide seamless and comprehensive 360° digital solutions. We specialize in advanced cloud hosting, creative visual brand identity, and results-driven digital marketing services designed to transform businesses. We help organisations scale, optimise, and succeed in a fast-changing digital landscape. We work with SMEs, corporates, and brands across Kenya to transform how they grow, compete, and win. Our mission is to offer sophisticated, professional, and affordable digital services to every business in Kenya.

Role Description

We are seeking a
strategic and results-driven Digital Marketing Specialist
to lead our marketing initiatives. You will play a dual role: driving
Nisc Cloud's internal brand and growth strategy
while also
supporting our clients with cutting-edge marketing campaigns
that deliver measurable results.

Key Responsibilities

  • Brand & Marketing Strategy
    – Develop and execute comprehensive marketing strategies for Nisc Cloud and client brands, aligning with business objectives.
  • Brand Positioning & Storytelling
    – Build and maintain a strong, differentiated brand identity across all platforms.
  • Digital Advertising
    – Plan, launch, and optimise paid campaigns on
    Google Ads, Meta Ads, LinkedIn, and other platforms
    .
  • SEO & Content Marketing
    – Drive organic traffic through SEO strategies, keyword optimization, and content planning.
  • Above-the-Line (ATL) Marketing
    – Manage campaigns across
    radio, TV, billboards, and offline activations
    for brand visibility.
  • Social Media & Community Management
    – Oversee content calendars, manage posting, and drive audience engagement across social platforms.
  • Performance Tracking & Reporting
    – Set up analytics, monitor campaign KPIs (CTR, CPC, ROI, engagement), and provide actionable insights.
  • Collaboration
    – Work closely with
    creative designers, videographers, and the sales team
    to deliver integrated campaigns.
  • Lead Generation
    – Design and execute campaigns that generate qualified leads.
  • Reputation Management
    – Monitor and enhance online brand presence across search, social, and review platforms
  • Marketing Operations
    – Manage budgets, campaign timelines, and ensure smooth execution of both internal and client-facing initiatives.
  • Market Intelligence & Innovation
    – Stay ahead of digital marketing trends, competitor activities, and introduce new strategies, channels, or technologies.

Requirements

  • 5+ years of proven experience
    in 360 digital marketing and brand strategy.
  • Strong expertise in
    SEO, SEM, Google Ads, LinkedIn Ads and Meta advertising
    .
  • Experience in Above the Line (ATL)
    marketing campaigns
    (media buying, OOH).
  • Solid understanding of
    marketing strategy,
    brand positioning, brand strategy and go-to-market strategy
    .
  • Strong analytical and reporting skills with a results-oriented mindset.
  • Excellent communication, leadership, and project management skills.

Why Join Us

  • Be part of a
    fast-growing digital cloud company
    shaping the future of business automation and marketing in Kenya.
  • Work on diverse projects for
    leading regional brands
    .
  • A dynamic, ambitious, and innovative team culture.
  • Competitive compensation and growth opportunities.

How to Apply:

Send your CV/portfolio and a short cover letter highlighting your most impactful campaign work to

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