Senior Brand Manager

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

We are seeking an experienced Senior Brand Marketer to join our team as the Senior Brand Manager for Sub-Saharan Africa based in Nairobi, Kenya.

In this position you will be responsible for (but not limited to):

Category Growth Strategy and Execution

• Develop and execute category and brand strategies that drive category, commercial and brand growth, market share growth, strengthen brand equity and deliver short- and long-term business growth by developing and executing winning category lead strategies

End-to-end Marketing campaign management

• Lead the planning, development and execution of integrated marketing campaigns for your assigned brands and markets.
• Manage creative agency end to end – contracting, briefing and SPM.
• Ensure on-time, on-budget delivery and brand-aligned outcomes.

Driving Commercial and Brand Growth Win As One

• Collaborate with cross functional teams to identify growth opportunities, optimize brand performance, and deliver both volume and value targets across key markets

Media and Channel Strategy and Management

• Define the right channel and media mix for your brands.
• Develop and execute the right connections plan annually that will deliver maximum and quality reach, frequency and engagement.

Innovation and NPI

• Work closely with business unit brand and innovation teams to identify the right innovations from your brand and category extension in your market.
• Manage end to end new product introduction gate processes and Go-to market for innovation products.

Go To Market Executional Excellence

• Ensure best-in-class, timely and flawless execution of brand plans and activations at every touchpoint, partnering with sales and trade marketing to deliver consistent brand presence and consumer activity impact

Product and Brand P&L Management

• Own the brand's financial performance, managing budgets, pricing, and profitability to deliver sustainable business growth.

A&P Management

• Management and ownership of brand Advertisement and promotional budgets to ensure that all budgets are being utilized and optimized as per annual approved A&P guidance and brand plans  

Marketing Operations and Project Management

• Oversee day to day marketing operations, ensuring efficient project planning, timely delivery, and strong alignment across internal stakeholders and external partners

Be a Brand Champion and advocate

Qualifications & Skills:       

Essential

• A university degree
• +5 years Marketing experience in FMCG, Beverage industry
• Innovative and growth lead strategic thinking
• Good understanding of the complex economic and socio-political environment in Sub-Saharan Africa to successfully formulate strategies within these constraints
• Sound technical knowledge of brand building, advertising, media, and marketing research disciplines
• Good financial acumen
• Experience in Innovation and New Product Innovation governance and Go-to-Market
• Knowledge and experience building brands within Retail and Pharmacy environment, leveraging HCP/Expert

Preferred

• Good communication and interpersonal skills

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.