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General Trade Manager

2 weeks ago

Nairobi, Nairobi Area, Kenya Career Directions Limited (CDL) Full time $60,000 - $100,000 per year
Planning:
Develops Sales plans and budgets, with clear roadmaps on how to achieve or
exceed the annual sales objectives for GT Channel. Monitor and control the sales budget,
address deviations in time to ensure competition is kept at check to ensure we don't lose
any market share
Targets:
Establishes sales objectives by creating a sales plan and quota plan for various
territories in support of national objectives. He should be able to achieve the same through,
Preparing and completing the planned budget and action plans
Maintaining and expanding customer base by consulting regional TSI's; building and
maintaining rapport with key customers; identifying new customer opportunities
Recommending product lines by identifying new product opportunities, and/or
product, packaging, and service changes.
Surveying consumer needs and making the necessary recommendations from
trends; tracking competitors and recommending necessary adjustments
Sales:
Generate sales of company products at GT through establishing a working
distribution model, recommending a strong team of TSI's and other support teams
necessary to achieve or exceed the annual sales targets (vehicles sizes, types e.g. tuk tuks,
canters etc.
Conformity:
Conduct regular market visits to check distribution reach route coverage,
competitor activity and continuously search for new opportunities to increase sales in the
GT, the reports should be shared with management for insights and advice.
Information: Provide distributors and customers in GT with information about new or
improved products, promotions, trade offers and services to improve sales in GT
Coordination: Develop and maintain an efficient distribution network to ensure the
comprehensive availability of company's products and services across the GT to achieve or
exceed the sales targets.
Systems
Establish and ensure that all sales administration procedures including
technology-based support applications relating to the GT operations are properly
implemented to support the sales teams in their efforts to accomplish the sales targets,
proper information on competitors activities to aid decision making and suggestions for
improvement to be shared with management at least once a month
Marketing Support: Liaise with the Marketing team to ensure that adequate marketing
support by way of merchandising and promotions is available in the GT to provide brand
visibility and promote sales in the GT
Structure:
Develop the necessary Sales Management organization structure and ensure the
right caliber of staffing and appropriate training to meet all job requirements. Provide
leadership so that staff are well motivated and engaged to stay and contribute effectively to
the organization. Ensure proper and effective utilization of resources/Assets in all regions
through ROI models

Requirements Professional Qualifications:

Bachelor's degree in marketing or business-related courses with at least 4 years' experience in
sales and marketing field
The ideal candidate must have prior experience working in a Fast-Moving Consumer Goods (FMCG) environment.

Skill Sets
IT, budget and report writing skills
Excellent sales and negotiation skills
The ability to motivate and lead a team
Excellent communication and 'people skills'
Good planning and organizational skills
The ability to work calmly under pressure
Excellent presentation skills
Commitment to achieving the sales targets
Problem solver especially during crisis
Good managerial skills