Senior Modern Trade Manager

5 days ago


Nairobi, Nairobi Area, Kenya Haleon Full time 2,000,000 - 2,500,000 per year

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

About The Role

  • To initiate, plan and achieve Haleon Consumer Healthcare's ambition of becoming one of the most innovative, best performing and trusted Consumer Healthcare Companies in South and Southern Africa
  • Deliver strategic account management solutions and profitable growth in accordance with Haleon's business plan and sales targets

Key Responsibilities

  • Deliver sales plan for organized trade in Kenya.
  • Develop and implementation of mutually agreed annual Customer Joint Business Plans within Kenya
  • Take leadership in delivering JBPs and excellent account planning for top Modern Trade customers in rest of Sub-Saharan Africa.
  • Build a roadmap for success in Institutional sales business in Sub-Saharan Africa.
  • Grow our brands ahead of the categories, and win Market share.
  • Develop strong customer relations within the identified channels to maximise business opportunities and grow the business
  • Develop strong category growth fundamentals as bedrock of customer story telling and value creation.
  • Effectively manage the Account P&L for maximum efficiency and effectiveness, disciplined G2N management and ROI management of all promotional activity

Key actions

  • Effective use of the field sales team to ensure reach and share of voice in the marketplace with customers and in-store
  • Monitor and analyse sales performance through market share data
  • Generate action plans to correct areas of weakness and capitalise on areas of opportunity
  • Drive external focus including regular field visits across customer, consumer, shopper and expert
  • Track G2N ratios to ensure we are in line with our plan, unlock gross margin via Net Revenue Management activities
  • Role model customer management for all other SSA markets.
  • Use all available data to maximise sales within each area
  • Ensure clear accounting between customers and Haleon through proper claim management
  • Communicate effectively with senior management, peers, marketing and other departments
  • Use our values and expectations to drive actions and decisions, role model values and expectations

Qualifications And Skills Required

  • A university degree
  • 10 years Customer management/ Sales management/ Customer marketing experience
  • Good communication and interpersonal skills
  • Analytical skills
  • Numerical and financial acumen
  • Strong commercial understanding / experience

Other Skills/Qualifications

  • Professional selling and negotiation skills
  • Product knowledge
  • Category management skills
  • People management skills
  • Sound knowledge of Sub-saharan Africa's trading environment from a modern trade and distributor management perspective
  • Presentation/communication skills
  • Analytical skills - an ability to analyse industry competitors through use of available data
  • Net Revenue Management skills – Trade Investment and Promotional Management
  • Effective promotional analysis and implementation
  • Strong leadership skills and qualities are required due to the nature of the business with the ability to influence and negotiate with the trade at all levels

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.



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