Brand & Marketing Executive

1 day ago

Nairobi Nairobi City Kenya BrighterMonday Full time 600,000 - 1,200,000 per year

Job Type An Evergreen Role is an advertisement for positions that are hired for throughout the year. It is a way for Brightermonday Kenya to build a database of qualified, interested individuals for a particular job function so that when there is a need to fill that type of role, the hiring process will be faster. By applying to an Evergreen Role, you are expressing your interest in a particular job function. In addition to submitting your resume to an Evergreen Role, we encourage you to create a job profile and a job alert to be notified when positions in your areas of interest become available. Job Role As a Brand & Marketing Executive your responsibilities will likely include strategic and tactical execution of creative and engaging marketing campaigns, executing marketing strategies, planning marketing events and product launches, developing an online presence and content writing for websites and campaigns. You will be expected to deliver any activity on time, in -line with agreed budgets and ensure they deliver a return on investment (ROI). ResponsibilitiesDevelop and implement marketing strategies to drive traffic and sales both in -store and online.Manage and optimize social media campaigns across platforms (Facebook,Instagram, Twitter, etc.).Coordinate and execute email marketing campaigns, including content creation and performance analysis.Collaborate with the design team to produce promotional materials and advertisements.Conduct market research to identify trends, customer preferences, and competitive landscape.Plan and oversee in -store events and promotions to enhance customer engagement.Analyze marketing data and metrics to measure campaign effectiveness and ROI.Maintain and update the company's website with fresh content and promotions.Build and maintain relationships with media and advertising partners. Requirements Requirements Bachelor's degree/Diploma in Marketing, Business, Communications, or related field.Minimum of 2 -3 years of experience in marketing, preferably in a busy environmentProven track record of successful marketing campaigns.Strong understanding of digital marketing, SEO, and analytics tools.Excellent written and verbal communication skills.Creative mindset with the ability to generate innovative ideas.Proficiency in graphic design software (e.g., Adobe Creative Suite) is a plus.Ability to work independently and as part of a team in a fast -paced environment.

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