Commercial Manager

Position Title: Commercial Manager

Department: Commercial

Reports To: Chief Executive Officer

Main Purpose of the Role

As the Commercial Manager at Cytek Solar, you will be responsible for driving the company's

commercial strategy with a strong focus on sales, marketing, and business development. You

will ensure revenue targets are consistently met through Commercial & Industrial (C&I),

Residential, and Trade segments. This role involves building and maintaining strong client

relationships, expanding market presence, and optimizing profitability while ensuring

compliance with industry standards.

Key Roles and Responsibilities

• Sales & Marketing Strategy: Develop and implement comprehensive sales and marketing strategies aligned with company objectives and market trends to deliver revenue growth.
• Market Intelligence: Conduct market analysis to identify opportunities, trends, risks, and competitor activities. Use insights to refine sales and marketing approaches.
• Business Development: Lead initiatives to expand the customer base, penetrate new markets, and establish strategic partnerships that drive growth.
• Client Relationship Management: Serve as the key contact for major clients including corporates, industries, institutions, and residential customers, providing tailored solar energy solutions.
• Product & Brand Management: Oversee product positioning, branding, and messaging to ensure alignment with customer needs and market dynamics.
• Team Leadership: Lead, mentor, and motivate the commercial team to achieve sales targets, while fostering a high-performance and collaborative culture.
• Solution Positioning: Collaborate with technical and product teams to create compelling value propositions that differentiate Cytek Solar in the market.
• Partnership Development: Identify and build alliances with stakeholders such as financial institutions, government agencies, and distributors to enhance market penetration.
• Budget & Resource Management: Develop and manage commercial budgets to maximize ROI while ensuring prudent resource allocation.
• Contract Negotiation: Lead contract negotiations ensuring favorable terms, risk mitigation, and customer satisfaction throughout the project lifecycle.
• Performance Monitoring: Establish and track KPIs to monitor sales performance, identify gaps, and implement corrective measures.
• Risk & Compliance Management: Ensure adherence to legal, regulatory, and contractual obligations while managing commercial risks.
• Continuous Improvement: Stay updated on solar industry trends, market shifts, and emerging technologies to continuously improve Cytek Solar's competitive edge.
• Reporting: Prepare accurate weekly and monthly commercial performance reports for management decision-making.

Knowledge, Skills & Abilities

 Bachelor's degree in Business Administration, Marketing, Renewable Energy, or a

related field (Master's preferred).

 Over 10 years' proven experience in sales and marketing leadership roles, preferably in

renewable energy/solar.

 Demonstrated success in achieving multi-million sales targets and driving revenue

growth.

 Strong leadership and team management skills with the ability to inspire, coach, and

hold teams accountable.

 Excellent communication, negotiation, and interpersonal skills with executive-level

stakeholders.

 Strategic thinker with analytical ability to translate market insights into actionable

strategies.

 Solid understanding of solar industry market trends, technologies, financing models,

and regulatory environment.

 Proficiency in data analysis, forecasting, and use of CRM/ERP systems to drive

commercial performance.

 Ability to thrive in a fast-paced, dynamic business environment with shifting priorities.

Fill in your application on