
Commercial Manager
1 day ago
Position Title: Commercial Manager
Department: Commercial
Reports To: Chief Executive Officer
Main Purpose of the Role
As the Commercial Manager at Cytek Solar, you will be responsible for driving the company's
commercial strategy with a strong focus on sales, marketing, and business development. You
will ensure revenue targets are consistently met through Commercial & Industrial (C&I),
Residential, and Trade segments. This role involves building and maintaining strong client
relationships, expanding market presence, and optimizing profitability while ensuring
compliance with industry standards.
Key Roles and Responsibilities
- Sales & Marketing Strategy: Develop and implement comprehensive sales and marketing strategies aligned with company objectives and market trends to deliver revenue growth.
- Market Intelligence: Conduct market analysis to identify opportunities, trends, risks, and competitor activities. Use insights to refine sales and marketing approaches.
- Business Development: Lead initiatives to expand the customer base, penetrate new markets, and establish strategic partnerships that drive growth.
- Client Relationship Management: Serve as the key contact for major clients including corporates, industries, institutions, and residential customers, providing tailored solar energy solutions.
- Product & Brand Management: Oversee product positioning, branding, and messaging to ensure alignment with customer needs and market dynamics.
- Team Leadership: Lead, mentor, and motivate the commercial team to achieve sales targets, while fostering a high-performance and collaborative culture.
- Solution Positioning: Collaborate with technical and product teams to create compelling value propositions that differentiate Cytek Solar in the market.
- Partnership Development: Identify and build alliances with stakeholders such as financial institutions, government agencies, and distributors to enhance market penetration.
- Budget & Resource Management: Develop and manage commercial budgets to maximize ROI while ensuring prudent resource allocation.
- Contract Negotiation: Lead contract negotiations ensuring favorable terms, risk mitigation, and customer satisfaction throughout the project lifecycle.
- Performance Monitoring: Establish and track KPIs to monitor sales performance, identify gaps, and implement corrective measures.
- Risk & Compliance Management: Ensure adherence to legal, regulatory, and contractual obligations while managing commercial risks.
- Continuous Improvement: Stay updated on solar industry trends, market shifts, and emerging technologies to continuously improve Cytek Solar's competitive edge.
- Reporting: Prepare accurate weekly and monthly commercial performance reports for management decision-making.
Knowledge, Skills & Abilities
Bachelor's degree in Business Administration, Marketing, Renewable Energy, or a
related field (Master's preferred).
Over 10 years' proven experience in sales and marketing leadership roles, preferably in
renewable energy/solar.
Demonstrated success in achieving multi-million sales targets and driving revenue
growth.
Strong leadership and team management skills with the ability to inspire, coach, and
hold teams accountable.
Excellent communication, negotiation, and interpersonal skills with executive-level
stakeholders.
Strategic thinker with analytical ability to translate market insights into actionable
strategies.
Solid understanding of solar industry market trends, technologies, financing models,
and regulatory environment.
Proficiency in data analysis, forecasting, and use of CRM/ERP systems to drive
commercial performance.
Ability to thrive in a fast-paced, dynamic business environment with shifting priorities.
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