Country Sales Manager

5 days ago

Nairobi, Nairobi Area, Kenya Career Directions Limited (CDL) Full time $90,000 - $120,000 per year
Role Overview
Our client is seeking a highly driven and experienced Country Sales Manager to lead and expand our operations in Kenya. The successful candidate must have a strong background in FMCG sales, specifically in the diaper or personal hygiene products sector, with a proven ability to build market share, drive revenue growth, and develop strong customer and distributor relationships.

This leadership role requires a commercially astute professional who can manage sales teams, formulate market entry/expansion strategies, and deliver on aggressive growth targets.

Key Responsibilities
  • Develop and implement sales strategies to achieve business growth, profitability, and market penetration targets in Kenya.
  • Lead, mentor, and manage the sales team to deliver consistent performance and meet KPIs.
  • Identify, recruit, and manage distribution partners, wholesalers, and modern/ general trade outlets.
  • Conduct regular market and competitor analysis to identify opportunities and threats.
  • Establish effective pricing, trade promotions, and route-to-market strategies.
  • Build and maintain strong relationships with stakeholders, including retailers, distributors, and healthcare institutions.
  • Collaborate with regional/global leadership on forecasting, budgeting, and reporting.
  • Ensure compliance with company policies, market regulations, and ethical business practices.
  • Drive sales of diaper products by building strong distributor, retail, and key account networks.


Requirements Qualifications & Experience
  • Bachelor's degree in Business Administration, Marketing, Sales, or a related field (MBA is an advantage).
  • 5–7 years of sales experience in the FMCG industry, with at least 3 years in a leadership role.
  • Mandatory: Prior experience in a diaper company (local or multinational).
  • Proven track record of driving revenue growth and increasing market share in competitive markets.
  • Strong distributor management and key account handling skills.
  • Excellent leadership, negotiation, and people management skills.
  • Strong analytical and strategic planning abilities.
  • Willingness to travel across Kenya and within the region as needed.

Key Competencies
  • Commercially savvy with strong business acumen.
  • Results-oriented with the ability to thrive under pressure.
  • Excellent communication and interpersonal skills.
  • Strong leadership and team development capability.
  • Deep understanding of Kenya's FMCG/retail landscape.


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