Brand Marketing Lead – Food

4 days ago

Ruiru, Kiambu, Kenya CDL Full time 2,400,000 - 5,600,000 per year

Job Title: Brand Marketing Lead – Food & Snacks Location: Kiambu County Role Summary Our client seeks a dynamic Brand Marketing Lead – Food & Snacks to spearhead marketing strategy and execution for a fast -growing portfolio that includes noodles, cereals, and snacks. The role involves leading portfolio strategy, brand positioning, trade activation, and consumer engagement across Kenya and regional markets. It requires a commercially driven, creative marketer with strong insight into evolving food trends, consumer lifestyles, and shopper behavior — from value staples to indulgent convenience categories. Key Responsibilities Category Strategy & Planning • Develop and implement annual marketing plans aligned with growth and profitability goals. • Identify category and channel opportunities across noodles, cereals, and snacks to drive penetration and repeat purchase. • Translate consumer and category trends (nutrition, convenience, youth snacking, affordability) into actionable marketing plans. Brand Management & Communication • Lead brand positioning, communication, and innovation storytelling for brands such as Noodies, Shapies, Fillows, Elbbin, and Nibble. • Execute 360° marketing campaigns (ATL, BTL, digital, and in -store) to drive awareness, trial, and loyalty. • Maintain consistent brand messaging across all consumer and trade touchpoints. Trade & Channel Activation • Develop and execute trade activation programs to strengthen visibility, conversion, and distribution. • Collaborate with Sales and RTM teams for seamless promotion execution across GT, MT, and institutional channels. • Track activation ROI and optimize trade and marketing spend. Innovation & Portfolio Development • Drive innovation and NPD — from concept and packaging design to launch and post -launch tracking. • Partner with R&D, Supply Chain, and Sales to ensure successful and profitable product rollouts. • Continuously evaluate performance and refine the innovation pipeline. Data & Performance Management • Monitor category performance metrics — brand health, volume, market share, and profitability. • Leverage insights for pricing, portfolio prioritization, and marketing investment decisions. • Prepare quarterly performance reviews and strategic updates.Requirements Requirements Education: • Bachelor's degree in Marketing, Business Administration, or related field. CIM or MBA preferred. Experience: • 5–8 years in FMCG marketing, with at least 3 years in food, snacks, or related categories. • Skilled in competitor tracking, ABL/BTL campaign support, customer complaint handling, and market intelligence. • Proven experience managing mass -market, family, or youth -focused brands. • Strong grasp of traditional and modern trade environments in Kenya and East Africa. • Analytical, creative, and results -oriented with solid execution skills. • Experience in managing agencies, budgets, and promotional campaigns. • Exposure to NPD, flavor innovation, packaging design, and digital marketing. • Familiarity with SAP (S4HANA), BI dashboards, or other marketing analytics tools. Success Indicators • Insight -led category marketing plan delivering profitable growth. • Increased household penetration and purchase frequency. • Strong brand visibility and communication consistency. • Improved brand preference, trial, and repeat purchase rates. • Sustainable sales and profitability growth across the food and snacks portfolio.

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