Marketing Manager-Industrial Products

4 days ago

Nairobi, Nairobi Area, Kenya SnapStar Talent Full time 120,000 - 240,000 per year

Our client is seeking a
strategic and hands-on Marketing Manager
to drive brand growth, lead generation, and market visibility across multiple channels. The ideal candidate will have solid
B2B marketing experience,
with the ability to plan, execute, and monitor
multi-channel campaigns
— combining ATL, BTL, and digital marketing — while being actively involved in
on-ground field marketing initiatives
.

Key Responsibilities:

  • Develop and execute
    integrated marketing strategies
    aligned with business objectives.
  • Lead
    B2B and industrial marketing
    initiatives to strengthen market share.
  • Manage
    multi-channel marketing campaigns
    , including digital, events, ATL, and BTL promotions.
  • Conduct
    field marketing activities
    , including trade shows, customer visits, and training programs.
  • Oversee brand positioning, product visibility, and promotional materials.
  • Drive
    digital marketing
    , SEO, and social media performance to support lead generation.
  • Collaborate with the sales team to develop targeted campaigns and customer engagement initiatives.
  • Manage budgets, analyze performance metrics, and report ROI on all marketing initiatives.
  • Supervise, coach, and develop the marketing team.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum
    5 years' experience
    in
    B2B marketing
    , preferably within
    HDPE piping, construction, or industrial products
    .
  • Must have worked in the
    current or previous company for at least 3 years
    , demonstrating stability and career progression.
  • Proven track record in
    multi-channel marketing
    (ATL, BTL, digital, and field).
  • Strong project management, analytical, and communication skills.
  • Ability to work both strategically and hands-on in field execution.
  • Proficiency in
    SEO, social media, CRM, and digital marketing tools
    .

Key Skills:

B2B marketing | Multi-channel campaigns | Field marketing | Brand management | Digital strategy | ATL & BTL marketing | Lead generation | Customer engagement | Team leadership

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