Social Media Marketing Specialist

5 days ago

Nairobi, Nairobi Area, Kenya CegoiAgri Consult Full time 900,000 - 1,200,000 per year

Role Overview

The Social Media Expert will manage CEGOI AgriConsult's digital presence and engagement across all major platforms (X/Twitter, Instagram, Facebook, and LinkedIn). This role requires someone who is tech-savvy, creative, and highly active online — capable of building brand authority, fostering engagement, and generating leads through meaningful, data-driven campaigns.

They will also coordinate live digital conversations such as
X (Twitter) Spaces
, mini-podcasts, and online chats that connect CEGOI with creators, partners, and clients, positioning the company as a thought leader in the agricultural consulting space.

Key Responsibilities

  • Content Strategy & Management:
  • Develop and execute a monthly content plan aligned with CEGOI's goals and agribusiness calendar.
  • Design or coordinate visual content (images, short videos, infographics, and reels).
  • Maintain consistent posting schedules and monitor engagement metrics.
  • Digital Campaigns:
  • Plan and run social media campaigns to boost visibility and client acquisition.
  • Use analytics to track growth, engagement, and conversion performance across platforms.
  • Present monthly performance reports and actionable insights.
  • Community Engagement:
  • Host and moderate
    X (Twitter) Spaces
    or mini live sessions with agribusiness experts, clients, or influencers.
  • Interact daily with followers, respond to inquiries, and build CEGOI's online community.
  • Collaborate with the Lead Agronomist to feature field updates, project milestones, and client success stories.
  • Brand & Public Relations:
  • Maintain a consistent, professional brand tone across all digital channels.
  • Coordinate digital partnerships with other agricultural organizations or creators.
  • Assist in shaping CEGOI's digital storytelling through blogs, short podcasts, and email newsletters.

Qualifications & Skills

  • Diploma or Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • Proven track record (portfolio or analytics screenshots) showing successful social media campaigns or account growth.
  • Proficiency in using Meta Business Suite, Hootsuite, or similar scheduling and analytics tools.
  • Excellent copywriting, storytelling, and visual communication skills.
  • Strong understanding of content trends on
    Instagram, X (Twitter), Facebook
    , and emerging platforms.
  • Comfortable hosting online discussions (Twitter/X Spaces, IG Live, or similar).
  • Basic graphic design or Canva skills are a plus.

Performance Indicators

  • Social media engagement growth (followers, interactions, impressions)
  • Quality and frequency of campaigns executed
  • Leads or client inquiries generated through digital channels
  • Successful hosting of X Spaces or online mini-podcasts

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