Regional Sales Representative

The Regional Sales Representative will be tasked with the continued growth of New Trail by interacting with established and new customers and consumers, developing new market growth. The position is responsible for ensuring that goals are met by strategically increasing sales volume through sustainable growth. This position involves a considerable amount of time in the field visiting accounts, educating and building existing and new relationships in order to forge strong partnerships, brand loyalty and excitement for new and existing products. New Trail is on a strong growth trajectory, and this candidate will join us to build into the future.

The ideal candidate;

• Is persistent, resourceful and passionate
• Has 2+ years of influential sales experience in the craft beverage industry
• Possesses strong communication and presentation skills
• Is flexible and always learning
• Is Solutions Oriented, Self-Motivated and Results Driven
• Meets expectations and goals with minimal supervision
• Will coordinate heavily with our wholesale partners to facilitate sales
• Completed Pennsylvania RAMP Certification or has the ability to reach certification within the first week
• Brings proficiency with Google applications, Microsoft or Mac desktop OS, and mobile Android OS or iOS
• Exercises an extensive knowledge of craft beer, the industry, and emerging trends
• Must be able to conduct themselves professionally in social settings
• Has and will maintain a clean driving record
• Must be 21+ years of age

Job Responsibilities;

• Maintain relationships with On- and Off-Premise Accounts, as well as the wholesaler, in a large Regional Territory
• Observe all state and federal laws for the sale, merchandising, and promotion of brewery products
• Achieve goals for growth set by Sales Manager
• Visit existing and new accounts, track and monitor sales growth and missed opportunities
• Meet with 45+ accounts per week, 2+ meetings per day being prearranged
• Submit sales reports
• Assist distributor partners in promoting sales and marketing programs
• Create and Accept product samplings, on-premise events, or other Brand Engagement opportunities which may fall on nights and weekends
• Make decisions that are beneficial to both New Trail and its accounts

Essential Physical Functions
Must be able to;

• drive most of the work day and make stops at accounts
• lift cases of beer repeatedly and the occasional keg
• stand or walk for extended periods
• bend, reach and crouch repeatedly during merchandising
• pack out and set up items needed for samplings and festivals
• work in varied conditions including cold storage, social settings, and outdoors.

About New Trail Brewing Company
New Trail Brewing Co was founded in 2018 by three Central Pennsylvania Restauranteurs who have been working together for more than 20 years on highly successful concepts.

Our Director of Brewing Operations has been brewing beer with very popular breweries for more than 15 years and brings all of this experience to New Trail.

In 2023 we produced over 40,000 barrels of beer, of which 90% was sold in the state of Pennsylvania. The Brewers Association named New Trail Brewing the "fastest growing regional brewery" in 2021, and in 2022 we broke into the top 100 craft breweries in America. All of our growth has been made possible by our commitment to excellent liquid and our amazing and passionate Team. In 2024, New Trail climbed to the 46th largest craft producer in the US. We focus on making rapidly rotating hazy IPAs and extremely enjoyable and identifiable flagships. New Trail Brewing was founded with a commitment to environmental conservation, outdoor recreation, and the associated lifestyle.

We focus on making clean/well-balanced beers as well as rapidly rotating Hazy IPAs, all fitting for our outdoor-focused and local lifestyle. Since our inception we have expanded production capabilities eight times, with 100,000 bbls of capacity in 2025, all while maintaining space for more growth. The focus of the business is to produce the best beer and distribute it into all of Pennsylvania and surrounding markets.

Job Type: Full-time

Benefits

• Employee discount
• Flexible schedule
• Paid time off

Compensation Package

• Competitive salary + Bonus opportunities

Reporting Structure

• The Regional Sales Rep will report to a Regional Sales Manager, who reports to the Sales Director, who reports to the CEO

Schedule

• Monday to Friday
• Weekends as needed

Work Location: On the road