Growth Marketing Associate – Diaspora at Unity Homes

2 months ago

Nairobi, Kenya Unity Homes Full time

Unity Homes is a Kenyan-based real estate development company. Our aim is to create happy, beautiful communities, by providing professionals and their families with affordable, investments grade and high quality homes. Our current project is,Unity West, a residential estate in Tatu City, Nairobi. The low rise estate of 384 houses, is currently under construction
Responsibilities.

Research Kenyan diaspora communities and understand their investment preferences, buying behaviour, and communication channels.
Develop targeted marketing campaigns and initiatives to engage diaspora audiences interested in luxury real estate investments, leveraging digital, social, and community-based channels.
Collaborate with internal teams and external partners to tailor messaging, content, and outreach strategies to resonate with diaspora segments.
Monitor and analyse the performance of marketing initiatives targeting diaspora communities, optimising campaigns based on insights to maximise ROI.
Build relationships with diaspora influencers, organisations, and community leaders to amplify marketing efforts and drive engagement and referrals.
Provide insights and recommendations to the marketing team on how to better serve diaspora audiences and enhance their experience as luxury real estate investors.
Ensure all marketing materials and messaging are culturally sensitive, relevant, and tailored to the unique needs and preferences of diaspora communities

Qualifications

Bachelor’s degree in Marketing, International Relations, or related field.
Knowledge of diaspora communities and investment trends in luxury real estate.
Experience 5+yrs in multicultural marketing or working with diverse communities, preferably in the context of luxury brands or real estate.
Strong communication and interpersonal skills, with the ability to build relationships and engage effectively with diaspora audiences.
Creative thinking and problem-solving abilities, with a passion for developing innovative marketing strategies to reach and resonate with diaspora communities.
Analytical mindset and the ability to interpret data to drive insights and optimise marketing initiatives for maximum ROI.
Adept in organising international events & travel logistics.

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