Head of Sales

1 month ago


Nairobi, Kenya Regen Organics Full time

Regen Organics is an industry leader in regenerating agriculture, cities and communities. We implement a circular economy model to sustainably manufacture regenerative insect feed for animals, various organic fertilizers and ecofuels for use in fast growing emerging markets.

Location: Kenya (with HQ in Nairobi). 40% time allocation for travel across Kenya.
Responsibilities:
Sales Strategy Development:

Develop and execute a comprehensive sales strategy aligned with the company's goals and objectives.
Collaborate with the executive team to set sales targets and create strategies for achieving them.

Team Leadership:

 Lead and manage the sales team, providing direction, support, and motivation.
 Establish clear performance expectations and ensure the team is equipped to achieve targets.

Relationship Management:

Cultivate and maintain strong relationships with existing distributors, key clients, and strategic partners.
 Identify and pursue new business opportunities to expand the company's market presence.
Operational Efficiency: Area Agent Model Implementation:
 Introduce and implement the area agent model for sales, ensuring agents are motivated through piece-rate incentives for inputs and commission-based remuneration for sales made.
 Collaborate with stakeholders to establish fair and competitive compensation structures for area agents.
 Develop a model for hiring and retaining the agents.
 Develop ideal management structures to drive effectiveness of the area agents.
The management structure should be within the required cost of sales.
 Streamline sales processes and workflows to enhance operational efficiency.

Experimentation and Optimization:

 Design and oversee experiments to optimize the effectiveness of the promotional mix in identifying and converting end users to purchase our products from distributors.
 Analyze experiment results and make data-driven recommendations to improve promotional strategies.
Direct sales to corporate & large farms:
 Refine our direct sales approach to corporate clients and large farms.

Program management:

Set up systems to manage all the improvement programs and projects within Farm Star.
 Manage the team to deliver all projects on time, within budget and to achieve the desired impact across the sales and marketing teams.

Performance Monitoring and Reporting:

Implement robust monitoring systems to track the performance of the sales team against targets and KPIs.
 Provide regular reports to the executive team, highlighting key achievements, challenges, and recommendations for improvements

Market Insights:

 Stay informed about industry trends, market conditions, and competitor activities.
 Utilize market insights to inform strategic decision-making and identify areas for growth.

Qualifications:

 Bachelor's degree in business, marketing, or a related field; Master's degree is a plus.
 >10 years experience in developing and implementing successful sales strategies in the agricultural sector.
 Specific experience in designing, building and implementing agent sales models.
 Experience in building effective below the line and through the line marketing strategies to smallholder farmers will be preferred.
 Strong analytical and problem-solving skills.
 Excellent communication and interpersonal skills. Ability to analyze data and make informed, data-driven decisions.
 Demonstrated ability to lead and motivate a high-performing sales team


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