Digital Marketing Officer

2 months ago

Nairobi, Nairobi Area, Kenya World Vision Kenya Full time

World Vision is an international Christian relief, development and advocacy organisation working in almost 100 countries world-wide to create lasting change in the lives of children, families and communities to overcome poverty and injustice.


Key Responsibilities:
Local Resource Mobilization

Lead on the development, implementation, and update of the Inuka Angaza Fund digital resource mobilization and donor engagement strategy, building on the existing donor mapping and ongoing engagements based on the cultivation plan
Manage the budgets for assigned areas and ensure adherence to Finance / Procurement processes and systems.
Plans and execute all web, SEO/SEM, database marketing, email, social media, and display marketing campaigns
Develop campaigns to enhance local resource mobilization initiatives and visibility using media that will highlight Inuka Angaza Fund work using life transforming and impactful success stories
Regularly update the WVK/Inuka Angaza website to reflect updated content
Work with National Office and field teams to brainstorm new and innovative strategies.
Ensure the use of quality photos, videos and other digital marketing tools that will inspire local donors
Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives and projects.

Inuka Angaza Fund Brand Visibility

Lead the development of the Inuka Angaza Fund website and ensure it is updated with appropriate marketing content
Support in the preparation of written material, internal newsletter, press releases, media briefings and other communication products
In conjunction with the communication team, engage with the appropriate mainstream media
Keep Inuka Angaza Fund active on social media through content shared via X, Face book, Instagram, LinkedIn and other platforms
You will be responsible for the analysis and management of all fundraising channels and activities, ensuring all current and potential donors stay updated

Manage Customer database

Lead the development of a digital system to reach out to the Kenyans in the diaspora as a potential funding source

Lead the day to day running of the CRM platform and track and report on all website and social media metrics.

Track KPIs related to the CRM goals such as leads, conversion, retention or outreach goals.
In conjunction with other departments, develop a resource base for potential donors
In conjunction with communication and the field teams, identify potential stories for marketing initiatives

Stories and documentaries

Develop a database of documentaries and stories for use as and when an opportunity arises
Evaluate important metrics that affect website traffic and target audience
Work with the field NRD point persons to develop capacity in marketing to support fund raising initiatives.
Support the fundraising events organized in the field
Work with mainstream media to broadcast Inuka Angaza life transforming stories for purposes of visibility

Social Media Engagement

Design and oversee aspects of WVK's digital marketing for local resource development (LRD)including marketing database, email, and display advertising campaigns
Develop and monitor campaign budgets
Prepare accurate reports on marketing campaigns overall performance
Coordinate with advertising and media (external engagement) to improve marketing results
Identify latest trends and technologies affecting Local resource mobilization for informed decision making

Other duties.

Any other duty that may be assigned by the supervisor or designee as assigned from time to time

Knowledge, Skills & Abilities

Bachelor's degree in Marketing, Communication, Business Management or Public Relations or related field form a recognised university
A minimum of 6 years in marketing 3 of which must be in digital marketing
Prior experience in working with the private sector and networking with business entities, governmental and non-governmental organisations
Skills in website development and management of CRM
Excellent communication, writing and reporting skills required
Photography skills an added advantage
Certification in graphic design
Proven experience in leading digital marketing, using website, social media, documentaries and photography etc
Must have ample experience and expertise in public relations and donor engagements.
Must be a strategic thinker and a strong team player.
Strong interpersonal and relational skills
Good writing skills and presentation skills
Knowledge on fund raising essentials

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