Digital Marketing Officer at
1 month ago
Role Objective
Our client in Nairobi in the hospitality sector has a vacancy for up to speed social media savvy individual with creative ideas run the social media and digital campaigns.
Core Duties and ResponsibilitiesContribute in the implementation of marketing strategies.
Market Digitally and conduct physical visits.
Create and Develop Digital Ads and Graphical images for various platforms.
Drive the branding and marketing strategy.
Design and build and execute the communication and marketing strategy.
Create a powerful marketing platform, online digital and social media space for awareness and to steer sale, improving conversion and attain key performance.
Create and collaborate on various types of marketing content; content responsibilities include web copy, datasheets, blogs, press releases, video scripts, customer case studies, data collection and analysis.
Contribute to company and product messaging development and communications and ensure that our content is consistent and aligned with the company's desired messaging and positioning.
Develop, Manage and Maintain a content publishing schedule, digital marketing campaigns, sales campaigns, competitive efforts, relative to our brand.
Execution of digital marketing plans, publicity outreach and the maintenance of mailing lists.Write for online, print and social media communications (brochures, press releases, blog article etc.) to augment the company's presence in the market.
Monitor and maintain our social media accounts including Facebook, Twitter, YouTube, Instagram and LinkedIn, Tiktok, Website etcJob Specifications
Qualifications
Diploma/Degree in Fine Arts, Communication, PR, Marketing, IT, Graphical Design or related field.
At least 2+ years' experience in a role with exposure to digital marketing and E-Commerce
Proven Digital marketing knowledge
Graphic Design Skills using various tools is an added advantage.
Key Competencies
Excellent Technological Digital and Online Skills
You are action-oriented and performance-driven
Excellent multi-tasking skills
High reporting capabilities
Team management and leaderships skills
You are able to work in a competitive, fast-paced and high-pressure environment
Solid knowledge of marketing techniques and principles
Outstanding communication and interpersonal abilities
Creativity and commercial awareness
Customer-oriented approach
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