Digital Marketing Officer

4 weeks ago

Nairobi, Nairobi Area, Kenya UNICEF - United Nations Children's Fund Full time

UNICEF is looking for a UNV to support UNICEF's project to grow on a digital transformation journey to increase revenues and make an impact on children's lives around the world.

You will be supporting the Public Private Partnerships Team, based in Nairobi:

a highly committed and performance-driven team responsible for overseeing the startup of an Individual Giving (IG) fundraising program that aims to roll out individual giving in at least 4 countries of the region in two years.


UNICEF is one of the most admired organizations globally, impacting the lives of children in almost every country of the world.

Your work with UNICEF will enable this life-saving and critical work in the most direct way: by raising money that lets us help the most difficult to reach.


UNICEF is at an exciting time as it expands its digital footprint, and we need great professionals to support this challenge.

UNICEF also seeks to broaden the experience from regional contexts of its staff. This role is an opportunity to take UNICEF's fundraising to the next level. Come and help save and nurture children's lives.

PURPOSE OF THE JOB
Recently UNICEF ran a discovery process to define a new Digital Revenue Strategy to accelerate digital growth

Our vision:
becoming the largest and most successful non-profit digital fundraising program in the world.

Within this context UNICEF ESARO is looking to build Individual Giving through digital channels to achieve a balanced financing of UNICEF core activities in the long term.

This approach requires good knowledge of the regional context where UNICEF operates.


This role will be crucial for achieving this ambitious goal and is also part of a long-term objective of growing future talent.

This role will work withing the resource mobilization team to implement and monitor the delivery of a wide range of projects intended to build our digital revenue.


  • Implement the digital fundraising activities and enablers for digital fundraising within the region's Resource Mobilisation team's projects relating to the revenue strategy.
  • Maintain control of timings and workflow across the projects, ensuring good quality of information to sponsors.
  • Provide project updates on a consistent basis to review strategy, adjustments, and progress.
  • Develop and maintain good relationships with key stakeholders across UNICEF.
  • Boost fundraising revenues and

ROI:
from planning, implementation to on-going optimization and post campaign review.

  • Support optimization of donation platforms through coordination on payment solutions and other optimization needed for a good donor experience
  • Champion a strategic evolution of paid social advertising investments based on maximization of results (output vs input) through test & learn, constant optimization, machine learning automation, and full leverage of 1st party data integration.
  • Support the Regional Fundraising team so that UNICEF can mobilize digital quickly through paid social advertising when emergencies strike. Support the improvement of processes so that quick responses become a key capability.
  • Work closely with other fundraising digital specialists and with Data Analysts to build a solid framework for measurement and review of all campaigns and represent paid digital advertising campaigns in the necessary level of detail for complete measurement and optimization in global market reports and analysis.
  • Work with other PFP (Private Fundraising and Partnerships) teams during planning and execution, to ensure relevant paid advertising expertise is utilized.
  • Plan and execute centrally paid advertising campaigns, always to maximize income growth and ROI (return on investment) as defined by organizational needs.
  • Provide technical expertise in any interaction with platforms (Facebook, Instagram, LinkedIn, Snap, TikTok, DV 360, etc.) and service providers.


UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

View our competency framework at


a digital marketing environment and related experience is required, 2 of which specifically for paid social campaigns for direct response, either on advertiser or agency side.


  • Preference will be given to candidates with international fundraising experience.
  • Direct experience in social networks, sales, and advertising will be considered relevant as well.
  • Experience in creating customer/donor digital journey for a stronger engagement
  • Experience in digital fundraising and/or digital sales or B2C service subscriptions with demonstrable record in getting strong results in acquisition, digital conversion, and retention through paid social campaigns.
  • Understanding and experience of Google Analytics products, and Salesforce products is an advantage.


The Republic of Kenya is an equatorial nation on the coast of East Africa, neighboring Somalia, Ethiopia, Sudan, Uganda, Tanzania, and the Indian Ocean.

Kenya has two levels of Government; Na-tional Government and 47 sub-national Governments called Counties. Counties are further divided into sub-counties. Kenya is a multi-party state with Executive, Legislative, and Judicial branches. Kenya's population of more than 40 million is growing at an annual rate of 2.2%.

The country's GNP per capita estimated at purchasing power parity (PPP) is $975, and the GNP is growing at an average rate of 0.1% annually.

More than 26% of Kenya's people live below the international poverty line of $1 per day. Kenya's main food crops are "maize, wheat, pulses, roots and tubers." (FAO).

Nairobi is a modern metropolitan city where most basic goods and services, health facilities, public transport, telecommunication and banking services and educational facilities are readily available.

The city is widely connected through its main airport, Jomo Kenyatta International Airport and the smaller Wilson Airport. Air transport is also available to many up-country destinations.

The city is home to some 3,000 UN personnel mainly attributed to the fact that it serves as the headquarters for both the UN HABITAT and UNEP.

The socio-economic and cultural background of the immediate society the UNV would be living and working in is diverse and prevailing security conditions at the place of assignment is modest.

The topographic and climatic features of the assignment location is highland cool and warm tropical climate.

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