Digital Marketer

4 weeks ago


Nairobi, Nairobi Area, Kenya Brites Management Full time
Brites Management Services Limited is one of the best leading Recruitment and HR consultancy companies in Nairobi, Kenya. We are registered and incorporated under Companies Act (Cap. 486) and we provide a complete range of HR Solutions

JOB SUMMARY

As a Digital Marketer, you will be responsible for developing, implementing, and managing our clients digital marketing campaigns across all digital channels.

Your main duties will include planning, executing, and optimizing online marketing efforts to drive customer acquisition, engagement, and retention.

DUTIES AND RESPONSIBILITIES
Attract traffic to the company's social media platforms.
Manage Digital Marketing campaigns and day-to-day activities.
Develop relevant content topics to reach the company's target customers.
Create, manage all published content (images, video and written).
Conduct online advocacy and open a stream for cross-promotions.
Develop and expand community and/or influence outreach efforts.
Oversee design (i

e:
Facebook Timeline cover, profile picture, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
Design, create and manage promotions and Social ad campaigns.
Manage efforts in building online reviews and reputation.
Analyze key metrics and tweak strategy as needed.

Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate in full liaison with the Directors.

Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Monitor trends in social media tools, applications, channels, design and strategy.
Identify threats and opportunities in user-generated content surrounding the company.
Report notable threats to appropriate management.

Analyze campaigns and translate unreliable data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results sales and branding.
Other duties as assigned by the management.

QUALIFICATIONS AND SKILLS
Diploma or relevant certificates
Previous experience in an FMCG company
2-3 years' experience in Digital Marketing
Submit portfolio upon application
Digital/social media marketing experience in a busy company
Customer service Skills
Very creative

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