Marketing Officer

4 days ago


Nairobi, Nairobi Area, Kenya Shining Hope for Communities (SHOFCO) Full time

ABOUT THE COMPANY

Shining Hope for Communities (SHOFCO) is a grassroots movement that catalyzes large-scale transformation in urban slums by providing critical services for all, community advocacy platforms, and education and leadership development for women and girls.

JOB SUMMARY

Planning & overseeing new market initiatives & ensure marketing campaigns are executed within budget limits,Recruitment of new Sacco membersTo provide feedback to the SACCO on members' issues and expectationsReactivation of Dormant accountsMarket and sell all Sacco products and services to all Sacco members, customers and prospects.Formulate and implement marketing plans including relevant customer acquisition and develop programs.Achieving set targets for alternative banking channelsProviding information for decision making through properly prepared and timely reports.Take responsibility for specific market campaigns within regionsOrganizing and hosting presentations and customer visitsAttend relevant trade exhibitions and meeting to recruitKeeping track of members/customers with outstanding Sacco LoansPrepare and submit monthly reportsCarryout regular market research, competitor and customer surveys.Identify market and develop ways of entry into the markets.Support events planning and management for all Sacco activities, e.g. Member Education, AGM, Ushirika Day, ASK Shows, etc.Research on new products and servicesUpdate and manage social media pages and online interactionsAny other duties as may be assigned by the Head of OperationsWe are an equal opportunity employer and value diversity in our organization, all interested applicants should send their applications together with a detailed Cover letter and CV to with a clear subject line "JOB TITLE". Female candidates are highly encouraged to apply. Only shortlisted candidates will be contacted. Applications should reach us no later than 8th July 2024.

RESPONSIBILITIES

Planning & overseeing new market initiatives & ensure marketing campaigns are executed within budget limits,Recruitment of new Sacco membersTo provide feedback to the SACCO on members' issues and expectationsReactivation of Dormant accountsMarket and sell all Sacco products and services to all Sacco members, customers and prospects.Formulate and implement marketing plans including relevant customer acquisition and develop programs.Achieving set targets for alternative banking channelsProviding information for decision making through properly prepared and timely reports.Take responsibility for specific market campaigns within regionsOrganizing and hosting presentations and customer visitsAttend relevant trade exhibitions and meeting to recruitKeeping track of members/customers with outstanding Sacco LoansPrepare and submit monthly reportsCarryout regular market research, competitor and customer surveys.Identify market and develop ways of entry into the markets.Support events planning and management for all Sacco activities, e.g. Member Education, AGM, Ushirika Day, ASK Shows, etc.Research on new products and servicesUpdate and manage social media pages and online interactionsAny other duties as may be assigned by the Head of Operations

REQUIRED SKILLS

Market research, intelligence, Sales strategy, Planning, Marketing

REQUIRED EDUCATION

Bachelor's degree


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