Marketing Manager at

1 month ago

Nairobi, Nairobi Area, Kenya Peugeot Kenya Full time
The brand's commitment to its customers includes offering an exhilarating and enhanced driving experience, racy design, and uncompromised quality. These qualities add to the excitement of driving each and every PEUGEOT.

About the job
We are looking for an innovative, and forward-thinking individual with a dynamic approach to marketing, PR, and Communications. The ideal candidate exhibits strong communication, analytical and organisational abilities. We are seeking a talented individual who thrives as an independent thinker, capable of executing tasks with minimal supervision. With unparalleled attention to detail, they consistently deliver meticulously executed work, demonstrating resourcefulness and analytical prowess in optimising strategies. They are an effective communicator, with the ability to convey complex ideas with clarity and precision. The ideal candidate is proactive and committed to excellence, capable of delivering projects on time and within scope.
Duties and Responsibilities

Set marketing goals and objectives to boost market share and profitability.
Develop and implement initiatives to increase brand recognition and awareness.
Coordinate branding efforts across various touchpoints, including advertising, promotions, and customer interactions.
Monitor and evaluate brand visibility metrics to assess the effectiveness of branding strategies and make adjustments as needed.
Cultivate brand visibility strategies to enhance the dealership's presence and reputation in the market.
Plan and oversee advertising and promotional initiatives across diverse media platforms, including print, electronic, and direct mail channels.
Develop and implement comprehensive monthly and annual marketing budgets.
Formulate short-term and long-term marketing plans to drive profit growth and expand the dealership's product and service offerings.
Act as the primary point of contact with external advertising agencies to coordinate ongoing campaigns effectively.

Develop, implement, and oversee engaging content across various social media platforms; platforms, enhance brand visibility and drive audience engagement.

Conceptualise and produce various advertising materials, encompassing print, radio, television commercials, billboards, and direct mail pieces, among others.
Collaborate closely with the Sales Manager and Aftersales Manager on advertising campaigns.
Communicate marketing information to all dealership staff members.

Serve as a liaison between the dealership and the news media, as well as with manufacturers regarding merchandising initiatives.

Attend relevant marketing and sales promotion meetings organised by the manufacturer and dealer associations.
Ensure the attainment of satisfactory profit/loss ratios and market performance metrics.

Conduct thorough research and analysis of financial, technological, and demographic factors to identify market opportunities and mitigate competitive threats.

Gather insights into customer attitudes, demographics, and purchasing behaviours through ongoing communication with dealership employees and customers.
Assess market responses to advertising programs and merchandising strategies.
Leverage industry sources and consumer data to inform organizational decision-making and enhance performance.
Prepare comprehensive marketing reports and deliver presentations to management.
Develop surveys and other marketing instruments to gather feedback from stakeholders.
Monitor marketing outcomes to ensure alignment with objectives and budgetary constraints, implementing corrective measures as necessary.
Participate in monthly managers meetings, offering insights and presenting reports as required.
Undertake any additional duties as assigned by the immediate supervisor.

Requirements
Education

Bachelor's degree in Business Management, Marketing /PR and Communication and any other related field from a recognised university.
Member of the Chartered Institute of Marketing (CIM).

Experience

6 -10 years of work experience in a senior marketing role in the service, automotive or capital assets industries, including agency experience.

Language Skills

Proficient in reading and understanding various documents, instructions, and memos.
Skilled in writing professional correspondence, routine reports, speeches, and articles.
Capable of presenting information effectively to individuals, small groups, and larger audiences.
Able to interpret a wide range of documents including business periodicals, technical journals, and legal papers.
Competent in responding to inquiries, complaints, and regulatory issues.
Experienced in tailoring speeches and articles to specific audiences and conforming to prescribed styles.
Accomplished in presenting information to top management, public groups, and boards of directors.

Analytical skills

Thinks creatively and follows detailed instructions.
Solves problems within standardised situations involving concrete variables.
Skilled in solving practical problems with limited standardization.
Ability to interpret various instructions provided in written, oral, or diagrammatic forms.
Competent in problem definition, data collection, and drawing valid conclusions.
Proficient in interpreting technical instructions with abstract and concrete variables.
Demonstrates sensitivity and tolerance towards cultural, religious, racial, and gender diversity.
Discreet in handling sensitive and confidential matters.
Proficient execution of communication processes in knowledge management.

The successful candidate will work closely with Sales, After-sales, and other related departments to ensure a cohesive approach to serving customers and achieving business objectives.

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