Manager: Marketing at

3 days ago

Nairobi, Nairobi Area, Kenya Absa Bank Limited Full time
Absa Bank Limited (Absa) is a wholly owned subsidiary of Barclays Africa Group Limited.

Absa offers personal and business banking, credit cards, corporate and investment banking, wealth and investment management as well as bancassurance.

Job Summary

This role is responsible for developing, implementing, and executing strategic marketing plans and programmes, to meet the brand and business objectives.

The role holder will drive an effective integrated campaign management and measurement delivering on set brand and commercial key performance indicators (KPIs).

They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc) and ensure optimal output in line with the agreed Service Level Agreements.

The role holder will set budgets for marketing programmes and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.

They will provide relevant marketing insight and input in cross-functional business project teams.

Job Purpose

This role is responsible for developing, implementing, and executing strategic marketing plans and programmes, to meet the brand and business objectives.

The role holder will drive an effective integrated campaign management and measurement delivering on set brand and commercial key performance indicators (KPIs).

They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc) and ensure optimal output in line with the agreed Service Level Agreements.

The role holder will set budgets for marketing programmes and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.

They will provide relevant marketing insight and input in cross-functional business project teams.

Key Accountabilities
Design and Implementation of Marketing Strategies - 40%

Participate in the development of Go-To- Market (GTM) plans aligned to overall MCR strategy as well as brand and business objectives
Engage with the Business Units and obtain relevant information to input into the GTM design
Gather necessary insights regarding target markets and utilise the information to enhance the business strategies or influence decisions and opportunities
In collaboration with the MCR Communications team, drive integrated marketing planning including internal and external communication
Continuously review the marketing plans to ensure a relevant fit with current business strategy
Plan tactics, in terms of timing, and organise resources to be engaged in accordance with the GTM roll out plans
Manage efficient employment of financial and human resources with emphasis on maximising Return on Marketing Investment (ROMI) principles as dictated by the company strategy
Commission market research / assessment with the objective to identify marketing opportunities and constraints, influence product development and evaluate effectiveness of marketing strategies
Present research findings to Business Units and other key stakeholders responsible for executing on business strategy
Manage effective marketing governance and related operational risks through mapping the marketing process in consultation with the Business Unit
Influence development of compelling creative to bring the brand purpose and proof-points to life
Manage the digital marketing activation on all campaigns and programmes
Follow the day-to-day processes in MCR Kenya.

Operational Risk Management – 15%

Participate in managing allocated budgets (functional & project budgets) by monitoring the payment of suppliers and producing budget reports
Maintain close relationships with Risk, Legal and Compliance through continuous engagement and consultation and ensure compliance and adherence to set legal and compliance parameters relating to Marketing
Participate in managing suppliers within Sourcing policy framework and manage enforcement of SLAs
Apply the correct brand and Corporate Identity, in line with the standing Absa Group brand & CI guidelines
Manage implementation of policies and procedures in respect to business engagement both internally and externally
Offer guidance to the business on potential risks and how to mitigate, working on principle of pro-active management or remediate in case these risks do materialize

Pro-actively engage call center teams ahead of public and customer engagements to ensure the brand reputation is always protected.

Integrated Campaign Management and Measurement – 20%

Support and manage an efficient traffic function to inform marketing execution resourcing and or scheduling requirements to ensure timely delivery of campaigns
Participate in all campaign projects affecting the relevant BU's and drive activity through from brief to final output, working with internal clients and 3rd party agencies
Drive process, governance, budgets, ensuring requirements are met, and monitor project finances
In collaboration with the BU's, build clear measurable targets into campaign plans, and ensures detailed, accurate reporting
Jointly with product managers, own and track the delivery of set brand and business KPIs.

Channel Marketing Support – 15%

Work with media and PR agencies in identification of appropriate marketing channels to drive initiatives and ensure efficient and optimal media mix and buy
Ensure consistent brand messaging across all owned and paid media channels
Partner with the relevant Business Heads and Managers to provide appropriate advice on marketing activities that will best suit their business strategy

Collaborate with the MCR team for successful execution of channel marketing programs and activations to raise awareness and/or generate leads.

Team Development – 10%

Share best practice and learning with colleagues and seek continuous improvement opportunities, maintaining a thorough understanding of relevant, up-to-date technical knowledge.

Work with business teams to develop a better understanding of the business divisions and their priorities
Act as an advocate and role model in embedding Absa Group attitudes, values, and behaviours
Work collaboratively with colleagues to help create a highly effective function, demonstrating 'one team' behaviours and fostering a positive working environment
Provide exceptional stakeholder support that builds trust in the working relationship, confidence in our expertise, and a positive reputation for the wider function
Provide learning opportunities for junior colleagues with a view to grooming future leaders within the bank.

Requirements

Technical Skills:
A Bachelor's Degree in Marketing, Communications, or related field
A Master's Degree will be an added advantage
Accreditation from relevant professional associations will be an added advantage
Digital marketing proficiency

Competencies:
Deep understanding of traditional and emerging marketing channels
Excellent communication skills
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies, and methodologies in marketing
Ability to adapt to suit to changing business environment
Customer obsessed at the core
Third party agency management
Leading and supervising
Negotiation Skills
Relating and networking
Planning and organizing
Business Acumen
Results orientation
Stakeholder engagement

Expertise and Experience:
Minimum 6 years experience in marketing environment with at least 2 years in a middle management role either as a specialist or managing a team
Extensive experience with third party agencies (Creative agency, Media agency, Digital and PR agencies)
Project management
Application Deadline – 23rd May 2024***Education

Bachelor`s Degrees and

Advanced Diplomas:
Marketing (Required)

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