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Senior Manager, EPICS(Entertainment, Partnerships, Influencer, Culture
3 months ago
The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Position OverviewDirectly responsible for identifying partnership opportunities and developing and scaling the overarching EPICS (Entertainment, Partnerships, Influencer, Culture & Sports) and passion point strategy for all brands to solve business and support brand objectives across Africa.
What You will Do For UsHelping the system to maximize Return On Investment around partnerships and their activations, leveraging them as catalysts to accelerate our business growth.
Brief, manage, and optimize the appointed activation agencies and other stakeholders working to deliver projects.Oversight of agency roster and selection to ensure strong relationships, good direction, diversity of skill sets and perspectives, and appropriate pricing (in partnership with procurement)
Ensure the full integration and effectiveness of all strategy plan activities working in very close collaboration and partnership with the Category, Human Insights, and Frontline teams.
Provide leadership, expertise, and direction to all aspects of the activations in collaboration with related teams.Develop and implement highly effective coordination and communication processes across all teams involved in different projects, both internally and externally leveraging the new The Coca-Cola Company Operating Model & Networking Organization
Lead and steer the execution of global and local brand and passion point marketing strategies/concepts across all categories.
Role Requirement
Bachelor's degree required. Master desired
7 years of relevant business/marketing experience.
Expertise in assets and experience in marketing. Deep knowledge of events, activations, and sponsorship
High ability to implement complex brand experience projects and manage external relationships with critical stakeholders.
Good understanding of the Africa and culturally aware of differences and specificities across the country
Ability to lead multiple external relationships.
Ability to work in Agile cross-functional teams.
Ability to lead and develop large and multi-market teams
Strong negotiation skills desirable
Skills:
Integrated Marketing; Licensing Negotiations; Cost Negotiations; Results-Oriented; Human Insights; Strategic Communication Planning; Data Driven; Project Management; Teamwork
