Digital Marketing Coordinator

22 hours ago


Nairobi, Nairobi Area, Kenya TheTalentory Full time

Position Overview

The Talentory is seeking a creative and strategic Digital Marketing Coordinator to lead our social media presence and drive brand engagement.

This is a part-time consultant role with flexible working hours, ideal for a candidate with strong digital marketing expertise and a passion for fashion.

The selected candidate will be responsible for managing social media platforms, developing engaging content, and executing digital marketing strategies to build a strong online community.

Key Responsibilities:
  • Develop and implement strategic social media marketing plans aligned with brand goals.
  • Plan and execute innovative campaigns to promote products, collections, and brand initiatives.
  • Track and analyze campaign performance to optimize engagement and conversions.
Content Creation & Management:
  • Develop visually appealing and high-quality content, including photos, videos, and graphics.
  • Organize and conduct photoshoots, video shoots, and other content production activities.
  • Create and manage a social media content calendar, ensuring a consistent posting schedule.
  • Write compelling and brand-aligned captions, product descriptions, and promotional copy.
Community Engagement & Page Management:
  • Maintain a positive and engaging tone in all interactions with followers.
  • Grow and nurture the brand's online community through interactive and engaging content.
  • Collaborate with influencers, brand ambassadors, and industry partners to expand reach.
Audience Insights & Growth:
  • Research and understand the target audience, identifying content preferences and trends.
  • Utilize analytics tools to track audience behavior and refine content strategies accordingly.
  • Develop and execute strategies to increase followers, engagement, and brand loyalty.


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