Senior Digital Marketing Strategist

14 hours ago

Nairobi, Nairobi Area, Kenya beBee Careers Full time
Senior Digital Marketing Strategist - SME Sales Enablement

The role of Senior Digital Marketing Strategist is responsible for developing and executing comprehensive marketing strategies to support small and medium enterprise sales programs. The ideal candidate will have extensive experience in digital marketing, event management, and content creation.

Key Objectives:
  • Digital Marketing Strategy Development:

Develop and execute innovative marketing strategies to promote SME sales training programs, events, and activations.

Implement multi-channel marketing campaigns across email, social media, paid ads, SEO, and content marketing to drive awareness and engagement.

Collaborate with internal stakeholders (Sales, Product, and Training teams) to ensure marketing efforts align with program goals and sales objectives.

Event Conceptualization & Execution:

Conceptualize, plan, coordinate, and execute virtual and in-person events (e.g., webinars, workshops, product demos, conferences) focused on SME sales enablement and training.

Oversee the logistics and execution of activations, including partnerships with vendors, influencers, and event platforms.

Manage event promotion through digital channels, ensuring consistent messaging and effective audience targeting.

Drive post-event follow-ups, lead nurturing, and conversion strategies.

Content Generation & Campaign Enhancement:

Develop engaging and persuasive digital content (blog posts, newsletters, landing pages, social media posts, and video) to support marketing initiatives for SMB sales programs.

Lead the creation of compelling sales enablement materials, such as case studies, success stories, and thought leadership content, to increase program adoption and credibility.

Monitor and optimize digital marketing campaigns, ensuring they align with budget, timelines, and KPIs.

Performance Monitoring & Reporting:

Analyze digital marketing and event metrics (e.g., website traffic, social media engagement, email open rates, event attendance) to assess campaign effectiveness.

Provide regular performance reports and insights to leadership, recommending adjustments to strategy based on data-driven insights.

Use A/B testing and other techniques to optimize campaigns for better performance and higher ROI.

Team Leadership & Stakeholder Engagement:

Lead cross-functional teams to ensure smooth execution of marketing initiatives.

Partner with external vendors, agencies, and influencers to amplify marketing efforts and extend reach.

Serve as the point of contact for all event-related inquiries and manage cross-functional teams to ensure smooth execution.

Market Positioning & Community Engagement:

Build relationships with key SME community influencers, media outlets, and partners to strengthen the brand's presence in the market.

Foster an engaged digital community by creating and maintaining relevant content across online platforms and forums.

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