Marketing Analytics Lead

1 day ago


Nairobi, Nairobi Area, Kenya beBeeData Full time
Job Title

We are seeking a strategic Data Science Campaign Manager to drive our data-driven marketing initiatives. This pivotal role will involve designing and executing campaigns that leverage advanced analytics and machine learning techniques to optimize customer engagement and drive business growth.

About the Role
  • Develop and execute data-driven campaign strategies that align with overall marketing objectives and leverage customer insights.
  • Collaborate with data science teams to identify key metrics and analytical models that enhance campaign performance.
  • Design, implement, and manage the end-to-end campaign process, from planning and setup through execution and post-campaign analysis.
  • Utilize advanced analytics tools to monitor campaign performance, providing actionable insights and recommendations for continuous improvement.
  • Work closely with cross-functional teams to foster a data-centric culture.
  • Stay current with industry trends in data-driven marketing and analytics, applying best practices to enhance campaign effectiveness.
Requirements
  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
  • 5+ years of experience in campaign management or marketing analytics, with a strong focus on data-driven strategies.
  • Proven track record of successfully managing and executing complex marketing campaigns.
  • Strong analytical skills, with expertise in data visualization tools and statistical analysis.
  • Proficiency in marketing automation platforms and CRM systems.
  • Excellent communication and interpersonal skills to effectively collaborate with diverse teams.
  • Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
  • Creative problem-solver with a strategic mindset and results-oriented approach.


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